{"id":5980,"date":"2022-01-05T18:56:29","date_gmt":"2022-01-05T18:56:29","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-historia-dun-mantra\/"},"modified":"2022-11-11T12:17:05","modified_gmt":"2022-11-11T12:17:05","slug":"historia-dun-mantra","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/historia-dun-mantra\/","title":{"rendered":"DRA.H\u00d6PE\u2019S | HIST\u00d2RIA D’UN MANTRA"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1637352492477{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/11\/imgHistoria.jpg?id=4417) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-clientes”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios negro”]<\/p>\n

EDITORIAL |<\/h2>\n

HIST\u00d2RIA D’UN MANTRA<\/h1>\n

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\u2018MAI SUBESTIMIS EL PODER D’UNA SAMARRETA\u2019\u2019<\/p>\n

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Una simple samarreta, blanca.
\nAmb una sola paraula: hope<\/strong>, esperan\u00e7a. Aix\u00ed va comen\u00e7ar tot\u2026<\/div>\n

[\/vc_column_text][vc_column_text el_class=”banner-1 banner-servicios izquierda”]<\/p>\n

Aquest objecte es presentava davant meu com un s\u00edmbol premonitori per representar la il\u00b7lusi\u00f3 de creure que noves maneres de fer eren possibles, i va acabar convertint-se finalment en la inspiraci\u00f3 principal d’aquest projecte, DRA.H\u00d6PE\u2019S.<\/span><\/div>\n

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S\u00f3c la impulsora d’aquest projecte, l’alter ego de DRA.H\u00d6PE\u2019S – entre moltes altres coses-. Planner & Brand Strategist especialitzada en branding i planificaci\u00f3 d’estrat\u00e8gies de negoci, comunicaci\u00f3 i publicitat per al sector de la moda, la bellesa i el lifestyle.<\/div>\n

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Sempre he sentit una profunda admiraci\u00f3 pel m\u00f3n de la moda, no tant per la seva relaci\u00f3 amb l’est\u00e8tica – que tamb\u00e9- sin\u00f3 com a motor i reflex del desenvolupament social. I aix\u00f2 \u00e9s el que m’ha portat fins aqu\u00ed.<\/div>\n

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El moment de la reflexi\u00f3<\/div>\n

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No us estar\u00e9 explicant res de nou si us parlo del poder que ha exercit la moda sobre la societat al llarg de la seva hist\u00f2ria. Tampoc si us dic que molts dels grans canvis socials<\/span> promoguts per moviments minoritaris han trobat en la moda el millor aparador per expressar-se i popularitzar-se. Aix\u00ed com tampoc us semblar\u00e0 cap descobriment parlar de la moda com a s\u00edmbol d‘expressi\u00f3 individual,<\/span> per la seva capacitat d’expressar el sentir i el viure de cadascun de nosaltres.<\/div>\n

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No obstant aix\u00f2, est\u00e0 representant la ind\u00fastria de la moda actual els valors que persegueix el consumidor d’avui? O millor dit, troba el consumidor actual una oferta capa\u00e7 de satisfer les seves aspiracions personals i socials?<\/span> O la ind\u00fastria ha perdut, a trav\u00e9s dels imperis low cost<\/em>, el valor intangible dels objectes que era tan rellevant en la cultura de moda que ens ha precedit?<\/div>\n

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Quan vaig decidir passar a l’acci\u00f3<\/div>\n

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Em vaig adonar que el m\u00f3n demanava un canvi i que el sector, perdut en el frenes\u00ed del low cost<\/em> i el canvi constant de tend\u00e8ncies, no hi estava donant resposta. Aix\u00ed que vaig decidir actuar, unint la meva passi\u00f3 i la meva professi\u00f3.<\/div>\n

 <\/p>\n

Despr\u00e9s de m\u00e9s de 10 anys treballant en la comunicaci\u00f3 estrat\u00e8gica de marques lifestyle i gran consum vaig decidir centrar tota la meva energia nom\u00e9s a projectes que m’aportessin valor a mi, com a persona individual, i a la societat; contribuint en iniciatives responsables, \u00e8tiques, justes i inspiradores.<\/span> Projectes capa\u00e7os de reivindicar des de la moda un canvi de sistema per recuperar el valor real de la ind\u00fastria: social, est\u00e8tic, art\u00edstic, identitari i hedonista.<\/div>\n

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Donant vida a DRA.H\u00d6PE\u2019S<\/div>\n

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Ja ho veieu, resulta incre\u00efble el poder que t\u00e9 la nostra indument\u00e0ria en la transfer\u00e8ncia de valors cap als altres, o cap a nosaltres mateixos\u2026<\/div>\n

 <\/p>\n

Perqu\u00e8 all\u00e0 estaven, en aquella samarreta –una low cost que em va regalar me germana, paradoxalment<\/em>– tots els valors que volia representar.<\/div>\n

 <\/p>\n

La il\u00b7lusi\u00f3<\/span> per crear alguna cosa diferent, l’esperan\u00e7a<\/span> que noves maneres de fer eren possibles, i la certesa de que si era accessible, el canvi era possible.<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios”]<\/p>\n

Podia dir-se la samarreta de l’esperan\u00e7a, o la samarreta dels superpoders,<\/span> perqu\u00e8 en ella s\u2019hi trobaven els meus moments de reflexi\u00f3, l’impuls al canvi i la for\u00e7a de les meves accions.<\/div>\n

 <\/p>\n

Avui DRA.H\u00d6PE\u2019S ja \u00e9s una realitat que treballa per posar en escena les marques de moda, bellesa i lifestyle de nova generaci\u00f3,<\/span> promovent la seva capacitat en la transfer\u00e8ncia de valors socials, est\u00e8tics, art\u00edstics i hedonistes. Tot perqu\u00e8 continu\u00efn creixent les il\u00b7lusions de les persones d’avui i per recuperar el valor d’una ind\u00fastria que, si no es regenera, quedar\u00e0 obsoleta.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-entrevista fila-camiseta” css=”.vc_custom_1640116070852{padding-top: 50px !important;padding-right: 100px !important;padding-bottom: 50px !important;padding-left: 100px !important;background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/foto3.jpg?id=4790) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column el_class=”entrevista-fila-interna”][vc_empty_space height=”400px”][vc_row_inner el_class=”recuadro-azul-entrevista” css=”.vc_custom_1637430493806{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_inner el_class=”columna-entrevista-3″][vc_column_text el_class=”recuadro-azul-entrevista-fila-superior recuadro-azul-entrevista-fila-superior-historia”]<\/p>\n

I aqu\u00ed, la certesa que s\u2019ha convertit en el nostre mantra:<\/p>\n

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\u201cMai subestimis el poder d\u2019una samarreta\u201d.<\/p>\n

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AGENDA | H\u00d6PE\u2019S IN ACTION<\/h2>\n

\u2018\u2018Ens agrada predicar amb l\u2019exemple\u2019\u2019<\/p>\n

Visita H\u00f6pe\u2019s in action<\/span> i descobreix qu\u00e8 pots fer tu per promoure nous models de comunicaci\u00f3 m\u00e9s responsables, conscients i transparents.<\/p>\n

[\/vc_column_text]\n IN ACTION<\/span>\n <\/a>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1629457553915{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

Entrevista | DRA.H\u00d6PE’S<\/h2>\n

Tenim un objectiu: transferir valor i visibilitat a les marques sostenibles.<\/p>\n

Llegeix l\u2019entrevista completa i coneix el prop\u00f2sit<\/span> de DRA.H\u00d6PES.<\/p>\n

[\/vc_column_text]\n PROP\u00d2SIT<\/span>\n <\/a>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1629457561534{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

Carta al lector | El teu torn<\/h2>\n

Quina \u00e9s la teva hist\u00f2ria?<\/p>\n

Contacta\u2019ns i comparteix-la amb nosaltres.<\/p>\n

 <\/p>\n

Comencem a donar valor a la teva hist\u00f2ria,<\/span> a la teva marca i al teu negoci!<\/p>\n

[\/vc_column_text]\n Vull contactar<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-3″ css=”.vc_custom_1633548165017{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

C\u00f3rners de diagn\u00f2stic i actuaci\u00f3<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5720″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/branding#corners”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633616586996{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632844414938{padding-top: 60px !important;padding-right: 100px !important;padding-bottom: 60px !important;padding-left: 100px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Subscriu-te a la nostra newsletter<\/p>\n

 <\/p>\n

Per estar sempre al dia de les novetats en models de negoci sostenibles i en comunicaci\u00f3 i m\u00e0rqueting per a marques de moda, bellesa i lifestyle.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”boton-news-container”]\n VULL ESTAR AL DIA<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1637352492477{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/11\/imgHistoria.jpg?id=4417) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-clientes”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios negro”] EDITORIAL | HIST\u00d2RIA D’UN MANTRA [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular fila-titular-servicios-core fila-titular-inaction” css=”.vc_custom_1637352560924{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text] \u2018MAI SUBESTIMIS EL PODER D’UNA SAMARRETA\u2019\u2019 [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1638557536281{padding-top: 10px !important;padding-right: 50px 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