{"id":5995,"date":"2022-01-05T20:08:14","date_gmt":"2022-01-05T20:08:14","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-brand-values\/"},"modified":"2022-11-11T12:32:00","modified_gmt":"2022-11-11T12:32:00","slug":"brand-values","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/branding\/brand-values\/","title":{"rendered":"DRA.H\u00d6PE’S | BRAND VALUES"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098029504{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/header_brandvalues.jpg?id=3664) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-brand”][vc_column][vc_single_image image=”5610″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

BRAND VALUES<\/h1>\n

\u201cESPECIALISTES EN BRAND VALUES PER CREAR
\nIDENTITAT I PERSONALITAT DE MARCA O, DIT D\u2019UNA ALTRA MANERA: ESPECIALISTES EN POSAR COR A LES IDEES.\u201d<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153366805{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4f4f6 !important;}” el_class=”fila-servicios-hijo”][vc_column][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

UNA MARCA \u00c9S MOLT M\u00c9S QUE ELS SEUS PRODUCTES<\/div>\n
Quin \u00e9s el valor intangible de la teva marca?<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

Parlar d\u2019una marca i nom\u00e9s tenir en compte la seva oferta de productes \u00e9s com parlar de persones utilitzant nom\u00e9s els estereotips generalistes, que poc tenen a veure amb la personalitat de cadascun de nosaltres. Avui el p\u00fablic no compra productes,<\/span> compra valors afins.<\/span> I aix\u00f2 \u00e9s el que hem de comunicar.<\/div>\n

 <\/p>\n

Les marques tenen el deure de donar al p\u00fablic l’oportunitat de formar part d’experi\u00e8ncies que parlin per ells,<\/span> que transmetin els seus propis valors i reflecteixin personalitats afins.<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

I a aix\u00f2 es dedica la nostra \u00e0rea de Brand Values<\/em>,<\/span> a posar cor a les marques perqu\u00e8 tinguin la capacitat de transmetre els seus propis valors i personalitat.<\/div>\n

 <\/p>\n

Treballem l’estrat\u00e8gia de la marca<\/span> des d’un punt de vista hol\u00edstic. L’escoltem, l’entenem i definim els motius de la seva exist\u00e8ncia. La configurem com a personatge \u00fanic, definim la seva personalitat i el seu comportament perqu\u00e8 pugui cr\u00e9ixer lliurement, mantenint el seu ADN i generant vincles de confian\u00e7a<\/span> entre el p\u00fablic.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular fila-titular-servicios-core” css=”.vc_custom_1635098568401{background-color: #f7846d !important;}”][vc_column][vc_column_text]<\/p>\n

DEFINIM: ESS\u00c8NCIA DE MARCA, BENEFICIS, ATRIBUTS, PERSONALITAT I FUNCIONALITATS PER FER \u201cMATCH\u201d AMB EL CLIENT D’AVUI.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635092441968{background-color: #f4f4f6 !important;}” el_class=”servicios-triple-titular servicios-triple-titular-core”][vc_column css=”.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

\u00c0rees de comportament per donar valor a la teva marca<\/h5>\n

<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-cuadros-home fila-cuadros-home-servicios-detalle”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241184548{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Identitat corporativa<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Donem vida al concepte de marca,<\/span> tenint en compte tot el que ofereix m\u00e9s enll\u00e0 dels seus productes. Analitzem els motius de la seva exist\u00e8ncia:<\/span> per qu\u00e8, per a qu\u00e8 i per a qui, i definim la seva veritable ess\u00e8ncia. Aquest ser\u00e0 el seu valor real.<\/span>
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241192950{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Personalitat de marca<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]A trav\u00e9s de l’estudi d’arquetips<\/span> constru\u00efm la personalitat de la marca i tracem l\u00ednies de comportament coherents<\/span> que es convertiran en el reflex dels seus valors.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241200404{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Estrat\u00e8gia de comunicaci\u00f3<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Establim les l\u00ednies de comunicaci\u00f3<\/span> de la teva marca perqu\u00e8 pugui fer visible tot el seu know how<\/i>.<\/span> Definim funcionalitats, territoris, to, estil i missatges identificables. Els canals apropiats<\/span> per destil\u00b7lar la comunicaci\u00f3 de la marca generant unaidentitat forta, reconeixible i amb valors.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241211428{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Pla de comunicaci\u00f3 i actuaci\u00f3<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Desenvolupem un pla d’acci\u00f3 calendaritzat<\/span> per assegurar el correcte desenvolupament de la marca en el temps. El pla de comunicaci\u00f3 s’establir\u00e0 sempre en funci\u00f3 dels objectius de negoci, m\u00e0rqueting i comunicaci\u00f3 a curt, mitj\u00e0 i llarg termini.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1632588172968{background-color: #f4f4f6 !important;}” el_id=”containerBackground”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-servicios-circulos” css=”.vc_custom_1636310707527{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space][vc_single_image image=”6361″ img_size=”full” css_animation=”fadeInUpBig” el_class=”infografia”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1638460102229{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/TIPS-TRONJA.png?id=4673) !important;background-position: 0 0 !important;background-repeat: repeat !important;}” el_class=”fila-tips tips-brand”][vc_column][vc_empty_space][vc_column_text el_class=”titular-tips”]<\/p>\n

TIPS PER TRANSFERIR NOUS VALORS A LA TEVA MARCA<\/h2>\n

[\/vc_column_text][vc_empty_space height=”26px”][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxODElMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular” css=”.vc_custom_1632589870813{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

C\u00d3RNERS DE DIAGN\u00d2STIC I ACTUACI\u00d3<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5720″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/branding#corners”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

COMENCEM PEL PRINCIPI<\/p>\n

Ets una marca o est\u00e0s pensant en crear el teu negoci sota criteris de cultura sostenible?<\/p>\n

Contacta amb DRA.H\u00d6PE\u2019S i comen\u00e7a a construir un futur esperan\u00e7ador per al teu negoci, i per al m\u00f3n.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACTA ARA<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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