{"id":6006,"date":"2022-01-07T18:20:27","date_gmt":"2022-01-07T18:20:27","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-design-thinking\/"},"modified":"2022-11-11T12:31:47","modified_gmt":"2022-11-11T12:31:47","slug":"design-thinking","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/","title":{"rendered":"DRA.H\u00d6PE’S | DESIGN THINKING"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098887935{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/design-thinking-1.png?id=3665) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-design”][vc_column][vc_single_image image=”5610″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

DESIGN THINKING<\/h1>\n

\u201cESPECIALISTES EN DESIGN THINKING PER A ESTRAT\u00c8GIES INNOVADORES O, DIT D\u2019UNA ALTRA MANERA: ESPECIALISTES EN DEIXAR VOLAR EL PENSAMENT SENSE L\u00cdMITS\u201d<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153385521{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4f4f6 !important;}” el_class=”fila-servicios-hijo”][vc_column][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

EL TEU NEGOCI \u00c9S \u00daNIC I HA DE SEGUIR LES SEVES PROPIES NORMES<\/div>\n
Com crear una marca que respongui als objectius del teu negoci?<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

Per poder establir uns pilars forts<\/span> per a la teva marca \u00e9s imprescindible visualitzar-la com un fenomen \u00fanic. Aix\u00f2 vol dir anar m\u00e9s enll\u00e0 del que ja han fet els altres, adaptar-te al teu propi model i dissenyar les teves estrat\u00e8gies perqu\u00e8 responguin als teus objectius de negoci, a la demanda del mercat i a les oportunitats existents.<\/div>\n

 <\/p>\n

Es tracta d’establir connexions<\/span> que promoguin el desenvolupament de solucions<\/span> innovadores que permetin un creixement org\u00e0nic per a la marca. A aix\u00f2 es dedica el nostre c\u00f3rner de Design Thinking.<\/i><\/span> Es tracta de pensar en la marca i en el negoci de manera oberta i creativa.<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

Con\u00e8ixer b\u00e9 al target, estudiar els insights i crear oportunitats de connexi\u00f3 per guiar els pilars fonamentals de la plataforma de marca,<\/span> guiant la seva pr\u00f2pia ruta.<\/div>\n

 <\/p>\n

Utilitzem m\u00e8todes de pensament lateral que ens permeten incloure en el sistema tot el que pot ser rellevant per<\/span> a la marca i els seus \u00e0mbits d’actuaci\u00f3. Activem subrutines, generem marcs emp\u00edrics i aconseguim f\u00f3rmules de connexi\u00f3 pr\u00f2pies que generen pilars m\u00e9s forts per a la marca. Aix\u00ed, mitjan\u00e7ant t\u00e8cniques de pensament actives i reactives, desenvolupem estrat\u00e8gies innovadores, generem sinergies positives entre els diferents agents involucrats i creem models de negoci propis.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular fila-titular-servicios-design fila-titular-servicios-core” css=”.vc_custom_1636044856113{background-color: #76b58b !important;}”][vc_column][vc_column_text]<\/p>\n

CREEM MODELS DE NEGOCI PROPIS D\u2019ACORD AMB L’OFERTA DE LA MARCA I LA DEMANDA DE MERCAT, CONSTRUINT I\/O REFORMULANT LES BASES PER TRANSFORMAR UNA MARCA, EN UNA MARCA DE FUTUR.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635092441968{background-color: #f4f4f6 !important;}” el_class=”servicios-triple-titular servicios-triple-titular-core”][vc_column css=”.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

\u00c0REES DE PENSAMENT PER AL DESENVOLUPAMENT DEL TEU NEGOCI<\/h5>\n

<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-cuadros-home fila-cuadros-home-servicios-detalle”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241077204{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Costumer insights<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Estudiem el comportament del consumidor<\/span> per descobrir com pensa, qu\u00e8 busca i com podem connectar amb ell. No es tracta nom\u00e9s de crear perfils, es tracta d’entendre’ls, d’empatitzar amb ells. Buscar els insights m\u00e9s rellevants<\/span> que ens descriguin els frens i\/o oportunitats de la marca per motivar noves il\u00b7lusions entre el p\u00fablic d’avui, informat i amb valors, i generar un impacte positiu<\/span> per a ells i per al m\u00f3n global.
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241086726{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Mapa d’oportunitats<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Estem davant d\u2019un mercat global molt saturat on la compet\u00e8ncia continua creixent a passes de gegant. Per\u00f2 per sort el m\u00f3n canvia!<\/span>, avan\u00e7a cada dia i genera noves oportunitats per a tu i per al teu negoci. Pots impactar a noves tribus o subcultures, entrar en noves categories, repercutir en accions molt m\u00e9s all\u00e0 de la teva marca, etc. Tracem un cam\u00ed cap a noves oportunitats<\/span> que et permetran crear impacte positiu per seguir creixent.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241096041{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Arquitectura de marca<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Optimitzem el sistema estructural<\/span> de la teva oferta perqu\u00e8 s’adapti al teu model de negoci. Treballar amb una arquitectura de marca adequada<\/span> \u00e9s imprescindible per aconseguir objectius de negoci, optimitzar els costos de la companyia i millorar la visibilitat de l’oferta de productes de la marca. Identifiquem les l\u00ednies de negoci i \u00e0rees d’actuaci\u00f3 de la teva marca i les organitzem per millorar la seva competitivitat.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241106300{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Plataforma de marca<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Dissenyem i descrivim els pilars fonamentals de la teva marca: target, concepte, context<\/span> i proposta diferencial.<\/span> Els Must have<\/i><\/span> per aconseguir el posicionament ideal, desmarcar-te de la compet\u00e8ncia i connectar amb el p\u00fablic d’avui.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1632588172968{background-color: #f4f4f6 !important;}” el_id=”containerBackground”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-servicios-circulos” css=”.vc_custom_1636310838361{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space][vc_single_image image=”6394″ img_size=”full” css_animation=”fadeInUpBig” el_class=”infografia”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1638464566196{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/tips-verd.png?id=4695) !important;background-position: 0 0 !important;background-repeat: repeat !important;}” el_class=”fila-tips tips-design”][vc_column][vc_empty_space][vc_column_text el_class=”titular-tips”]<\/p>\n

TIPS PER ALINEAR LA TEVA MARCA AMB EL TEU NEGOCI<\/h2>\n

[\/vc_column_text][vc_empty_space height=”26px”][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxNzklMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular” css=”.vc_custom_1632589870813{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

C\u00d3RNERS DE DIAGN\u00d2STIC I ACTUACI\u00d3<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5720″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/branding#corners”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

COMENCEM PEL PRINCIPI<\/p>\n

Ets una marca o est\u00e0s pensant en crear el teu negoci sota criteris de cultura sostenible?<\/p>\n

Contacta amb DRA.H\u00d6PE\u2019S i comen\u00e7a a construir un futur esperan\u00e7ador per al teu negoci, i per al m\u00f3n.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACTA ARA<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098887935{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/design-thinking-1.png?id=3665) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-design”][vc_column][vc_single_image image=”5610″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] DESIGN THINKING \u201cESPECIALISTES EN DESIGN THINKING PER A ESTRAT\u00c8GIES INNOVADORES O, DIT D\u2019UNA ALTRA MANERA: ESPECIALISTES EN DEIXAR VOLAR EL PENSAMENT SENSE L\u00cdMITS\u201d [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153385521{padding-top: 50px…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5990,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nDRA.H\u00d6PE’S | DESIGN THINKING<\/title>\n<meta name=\"description\" content=\"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DRA.H\u00d6PE’S | DESIGN THINKING\" \/>\n<meta property=\"og:description\" content=\"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"DRA.H\u00d6PE'S\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T12:31:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/\",\"url\":\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/\",\"name\":\"DRA.H\u00d6PE’S | DESIGN THINKING\",\"isPartOf\":{\"@id\":\"https:\/\/doctorahopes.com\/#website\"},\"datePublished\":\"2022-01-07T18:20:27+00:00\",\"dateModified\":\"2022-11-11T12:31:47+00:00\",\"description\":\"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.\",\"breadcrumb\":{\"@id\":\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/doctorahopes.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DRA.H\u00d6PE\u2019S | FASHION BRANDING CONSULTING\",\"item\":\"https:\/\/doctorahopes.com\/ca\/branding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DRA.H\u00d6PE’S | DESIGN THINKING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doctorahopes.com\/#website\",\"url\":\"https:\/\/doctorahopes.com\/\",\"name\":\"DRA.H\u00d6PE'S\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doctorahopes.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DRA.H\u00d6PE’S | DESIGN THINKING","description":"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/","og_locale":"ca_ES","og_type":"article","og_title":"DRA.H\u00d6PE’S | DESIGN THINKING","og_description":"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.","og_url":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/","og_site_name":"DRA.H\u00d6PE'S","article_modified_time":"2022-11-11T12:31:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/","url":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/","name":"DRA.H\u00d6PE’S | DESIGN THINKING","isPartOf":{"@id":"https:\/\/doctorahopes.com\/#website"},"datePublished":"2022-01-07T18:20:27+00:00","dateModified":"2022-11-11T12:31:47+00:00","description":"Design thinking: el m\u00e8tode de DRA. H\u00d6PE\u2019S per definir estrat\u00e8gies innovadores per al desenvolupament del teu negoci.","breadcrumb":{"@id":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/doctorahopes.com\/ca\/branding\/design-thinking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/doctorahopes.com\/ca\/"},{"@type":"ListItem","position":2,"name":"DRA.H\u00d6PE\u2019S | FASHION BRANDING CONSULTING","item":"https:\/\/doctorahopes.com\/ca\/branding\/"},{"@type":"ListItem","position":3,"name":"DRA.H\u00d6PE’S | DESIGN THINKING"}]},{"@type":"WebSite","@id":"https:\/\/doctorahopes.com\/#website","url":"https:\/\/doctorahopes.com\/","name":"DRA.H\u00d6PE'S","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/doctorahopes.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/pages\/6006"}],"collection":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/comments?post=6006"}],"version-history":[{"count":17,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/pages\/6006\/revisions"}],"predecessor-version":[{"id":7246,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/pages\/6006\/revisions\/7246"}],"up":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/pages\/5990"}],"wp:attachment":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/media?parent=6006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}