{"id":6014,"date":"2022-01-07T18:39:49","date_gmt":"2022-01-07T18:39:49","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-show-concept\/"},"modified":"2022-11-11T12:32:19","modified_gmt":"2022-11-11T12:32:19","slug":"show-concept","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/branding\/show-concept\/","title":{"rendered":"DRA.H\u00d6PE&#8217;S | SHOW CONCEPT"},"content":{"rendered":"<p>[vc_row content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1635097310088{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/show-concept.jpg?id=3663) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;cabecera-servicios cabecera-clientes cabecera-servicios-show&#8221;][vc_column][vc_single_image image=&#8221;5610&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text el_class=&#8221;texto-cabecera-servicios&#8221;]<\/p>\n<h1>SHOW CONCEPT<\/h1>\n<h2>\u201cESPECIALISTES EN SHOW CONCEPT PER PASSAR DE L\u2019STORYTELLING A L\u2019STORYDOING O, DIT D\u2019UNA ALTRA MANERA: ESPECIALISTES EN CONVERTIR EL CONCEPTE EN ACCI\u00d3.\u201d<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1635153406036{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4f4f6 !important;}&#8221; el_class=&#8221;fila-servicios-hijo&#8221;][vc_column][vc_column_text el_class=&#8221;banner-1 banner-servicios banner-servicios-core&#8221;]<\/p>\n<div class=\"titular\">L\u2019ALTAVEU DE LA TEVA MARCA SON LES SEVES ACCIONS<\/div>\n<div class=\"subtitular\">Com convertir la teva marca en una experi\u00e8ncia d\u2019usuari?<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;banner-1 banner-servicios banner-servicios-core&#8221;]<\/p>\n<div class=\"entradeta\">Ja ho anunciava el proverbi xin\u00e8s:<br \/>\n<i>\u201cDigues-me alguna cosa i ho oblidar\u00e9, ensenya&#8217;m alguna cosa i ho recordar\u00e9, fes-me part\u00edcip d&#8217;alguna cosa i ho aprendr\u00e9\u201d.<\/i><\/div>\n<p>&nbsp;<\/p>\n<div class=\"entradeta\"><span class=\"fondo-lila\">Avui el valor<\/span> d&#8217;una marca no es mesura per l&#8217;art d\u2019explicar la seva hist\u00f2ria, sin\u00f3 per <span class=\"fondo-lila\">l&#8217;art de fer realitat la seva hist\u00f2ria.<\/span> Convertint el relat en experi\u00e8ncies per a l&#8217;usuari. A aix\u00f2 es dedica el nostre c\u00f3rner <span class=\"fondo-lila\"><i>Show Concept.<\/i><\/span><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;banner-1 banner-servicios banner-servicios-core&#8221;]<\/p>\n<div class=\"entradeta\">Vehiculem tot l&#8217;univers conceptual de la marca a trav\u00e9s d&#8217;accions de comunicaci\u00f3 coherents, coordinant als equips necessaris per aconseguir que l&#8217;estrat\u00e8gia no quedi merament en una descripci\u00f3 idealista sobre el que ens agradaria que fos la marca, sin\u00f3 transformant-la en el que pot arribar a ser.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"entradeta\">Treballem en l&#8217;activaci\u00f3 de la marca <span class=\"circulo-lila\">convertint <em>l\u2019storytelling<\/em><\/span><em> en <\/em><span class=\"fondo-lila\"><em>storydoing<\/em>.<\/span> Passem del \u201cqu\u00e8 podem dir?\u201d al \u201cqu\u00e8 podem fer?\u201d, dissenyant <span class=\"fondo-lila\">accions coherents i rellevants<\/span>.<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;fila-titular-home entrevista-titular fila-titular-servicios-show fila-titular-servicios-core&#8221; css=&#8221;.vc_custom_1636044883187{background-color: #c4b8e0 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\">GENEREM EXPERI\u00c8NCIES D&#8217;USUARI DIFERENCIALS PER TRANSFERIR TOT L&#8217;UNIVERS CONCEPTUAL DE LA MARCA I IMPACTAR EN TOTS ELS SEUS PUNTS DE CONNEXI\u00d3 AMB L&#8217;USUARI.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1631730876171{background-color: #f4f4f6 !important;}&#8221; el_id=&#8221;containerBackground2&#8243;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;50px&#8221; el_id=&#8221;animatedBackground2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1635092441968{background-color: #f4f4f6 !important;}&#8221; el_class=&#8221;servicios-triple-titular servicios-triple-titular-core&#8221;][vc_column css=&#8221;.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h5 class=\"titular-1\">\u00c0rees d\u2019acci\u00f3 per donar vida a la teva marca<\/h5>\n<p><a name=\"fila1\"><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; el_class=&#8221;fila-cuadros-home fila-cuadros-servicios-show&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241227930{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Naming<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Desenvolupem <span class=\"fondo-lila\">estrat\u00e8gies de naming<\/span> pr\u00f2pies per construir propostes que vagin m\u00e9s enll\u00e0 del nom.<br \/>\n<a name=\"fila2\"><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241236732{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Showrooms, concept stores i events itinerants<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Conceptualitzem <span class=\"fondo-lila\">els espais<\/span> perqu\u00e8 es converteixin en una <span class=\"fondo-lila\">experi\u00e8ncia de marca<\/span> per a l&#8217;usuari: abans, durant i despr\u00e9s de la seva visita.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241246240{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Col\u00b7leccions<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Analitzem el context, la proposta de valor de la marca i donem veu a la col\u00b7lecci\u00f3:<br \/>\n\u2023 Concepte creatiu<br \/>\n\u2023 \u00c0rees de desenvolupament i accionis<br \/>\n\u2023 Missatges identificables i desenvolupament de contingut global col\u00b7lecci\u00f3.<br \/>\n\u2023 Gesti\u00f3 i coordinaci\u00f3 dels elements de comunicaci\u00f3 de la col\u00b7lecci\u00f3.<br \/>\n<a name=\"fila3\"><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241255568{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Activaci\u00f3 de marca i campanyes de m\u00e0rqueting i publicitat<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Analitzem els objectius de la marca i\/o de la campanya, el target i els marcs d&#8217;actuaci\u00f3.<br \/>\nAix\u00ed definim:<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Concepte creatiu<br \/>\n<span class=\"pico-lila\">&gt;<\/span> \u00c0rees de desenvolupament i accions<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Missatges identificables i desenvolupament de contingut global de campanya<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Experi\u00e8ncia d&#8217;usuari<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Gesti\u00f3 i coordinaci\u00f3 de campanya[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241277882{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Servei Brand Guardian<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Entrem a formar part <span class=\"fondo-lila\">del teu equip,<\/span> acompanyant-te en la presa de decisions i<br \/>\ninvolucrant-nos en el dia a dia de la teva marca. Aix\u00ed controlem que totes les accions que es realitzin siguin coherents i atorguin consist\u00e8ncia a la marca, que haur\u00e0 de mantenir-se <span class=\"circulo-lila\">sempre fidel<\/span> a la seva proposta de valor. Un servei especialment recomanat quan l&#8217;empresa no compta amb un departament de m\u00e0rqueting.<br \/>\n<a name=\"fila4\"><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241286684{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>M\u00e0rqueting de continguts<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Definim estrat\u00e8gies i <span class=\"fondo-lila\">l\u00ednies editorials<\/span> per obrir l&#8217;univers de la marca i arribar a nous<br \/>\np\u00fablics potencials a trav\u00e9s de <span class=\"fondo-lila\">continguts d&#8217;inter\u00e8s.<\/span><br \/>\n<span class=\"pico-lila\">&gt;<\/span> An\u00e0lisis de cerca<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Paraules clau<br \/>\n<span class=\"pico-lila\">&gt;<\/span> L\u00ednies editorials<br \/>\n<span class=\"pico-lila\">&gt;<\/span> To i estil segons tipologia de contingut[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1636045012342{background-color: #ffffff !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1636241305877{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 0px !important;padding-left: 110px !important;}&#8221;][vc_column_text el_class=&#8221;home-cuadros-texto-fila-1 servicios-cuadros-fila-1&#8243;]<\/p>\n<h3>Visual merchandising: Teatralitzaci\u00f3, packaging i visibilitat de producte<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1636045055605{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241316143{padding-top: 0px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;}&#8221;][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]Avaluem i dissenyem estrat\u00e8gies perqu\u00e8 els punts de venda (online i offline) reflecteixin la imatge de marca desitjada i aconsegueixin els objectius de negoci establerts. Aix\u00ed afavorim <span class=\"fondo-lila\">la percepci\u00f3 de l&#8217;usuari<\/span> respecte a la marca, la visualitzaci\u00f3 del producte o servei i les <span class=\"fondo-lila\">experi\u00e8ncies del client.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1636241324593{padding-top: 0px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;}&#8221;][vc_column_text el_class=&#8221;servicios-cuadros-fila-2&#8243;]<span class=\"pico-lila\">&gt;<\/span> Definici\u00f3 d&#8217;estrat\u00e8gies<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Guies d&#8217;estil<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Layout<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Assessorament en disseny d&#8217;espais comercials (botiga, c\u00f3rners, pop-up stores, showrooms)<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Arquitectura web i ecomerce per millorar l&#8217;experi\u00e8ncia d&#8217;usuari<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Elements promocionals<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Implementaci\u00f3 de campanyes<br \/>\n<span class=\"pico-lila\">&gt;<\/span> Assessoria en packaging sostenible[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1632588172968{background-color: #f4f4f6 !important;}&#8221; el_id=&#8221;containerBackground&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;50px&#8221; el_id=&#8221;animatedBackground&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; el_class=&#8221;fila-servicios-circulos&#8221; css=&#8221;.vc_custom_1636310668066{background-color: #f4f4f6 !important;}&#8221;][vc_column][vc_empty_space][vc_single_image image=&#8221;6390&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInUpBig&#8221; el_class=&#8221;infografia&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1638463988742{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/TIPS-LILA_ok.png?id=4697) !important;background-position: 0 0 !important;background-repeat: repeat !important;}&#8221; el_class=&#8221;fila-tips tips-show&#8221;][vc_column][vc_empty_space][vc_column_text el_class=&#8221;titular-tips&#8221;]<\/p>\n<h2>TIPS PERQU\u00c8 LES TEVES ACCIONS GENERIN REACCIONS<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;26px&#8221;][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxNzglMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=&#8221;fila-titular-home entrevista-titular&#8221; css=&#8221;.vc_custom_1632589870813{background-color: #f4f4f6 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\">C\u00d3RNERS DE DIAGN\u00d2STIC I ACTUACI\u00d3<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;fila-corners-movimiento&#8221;][vc_column][vc_single_image image=&#8221;5720&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/doctorahopes.com\/ca\/branding#corners&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}&#8221; el_class=&#8221;fila-news-home fila-news-servicios&#8221;][vc_column width=&#8221;3\/5&#8243;][vc_column_text]<\/p>\n<p class=\"subtitulo\">COMENCEM PEL PRINCIPI<\/p>\n<p class=\"titular\">Ets una marca o est\u00e0s pensant en crear el teu negoci sota criteris de cultura sostenible?<\/p>\n<p class=\"entradeta\">Contacta amb DRA.H\u00d6PE\u2019S i comen\u00e7a a construir un futur esperan\u00e7ador per al teu negoci, i per al m\u00f3n.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; el_class=&#8221;boton-news-container&#8221;]<a href=\"https:\/\/doctorahopes.com\/ca\/contacte\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-medium qodef-btn-solid boton-news\"  >\n    <span class=\"qodef-btn-text\">CONTACTA ARA<\/span>\n    <\/a>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1635097310088{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/show-concept.jpg?id=3663) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;cabecera-servicios cabecera-clientes cabecera-servicios-show&#8221;][vc_column][vc_single_image image=&#8221;5610&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text el_class=&#8221;texto-cabecera-servicios&#8221;] SHOW CONCEPT \u201cESPECIALISTES EN SHOW CONCEPT PER PASSAR DE L\u2019STORYTELLING A L\u2019STORYDOING O, DIT D\u2019UNA ALTRA MANERA: ESPECIALISTES EN CONVERTIR EL CONCEPTE EN ACCI\u00d3.\u201d [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=&#8221;center&#8221; 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