{"id":6039,"date":"2022-01-07T19:58:08","date_gmt":"2022-01-07T19:58:08","guid":{"rendered":"https:\/\/doctorahopes.com\/branding-per-a-models-de-negoci-sostenibles-dra-hopes\/en-exclusiva-dra-hopes-llarga-vida-a-la-moda\/"},"modified":"2022-11-11T12:55:29","modified_gmt":"2022-11-11T12:55:29","slug":"en-exclusiva-llarga-vida-a-la-moda","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/clients\/en-exclusiva-llarga-vida-a-la-moda\/","title":{"rendered":"EN EXCLUSIVA | DRA.H\u00d6PE’S – Llarga vida a la moda"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

MARQUES DE NOVA GENERACI\u00d3<\/h1>\n

Tenim l\u2019exclusiva per a les marques sostenibles i amb valors, a les quals anomenem: Marques de nova generaci\u00f3<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633643551179{background-color: #f4f4f6 !important;}” el_class=”fila-inicial-exclusiva”][vc_column][vc_column_text]<\/p>\n

En exclusiva<\/div>\n

LLARGA VIDA A LA MODA, A LA BELLESA I AL LIFESTYLE. AQUEST \u00c9S EL FUTUR QUE VOLEM.<\/h3>\n
\n
La clau del canvi \u00e9s en el consum. Hem de treballar per a marques amb cultura sostenible capaces de generar una nova oferta: conscient, sostenible i aspiracional per al client.<\/div>\n
\n

[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]L<\/span>es dades indiquen que ha nascut un nou consumidor,<\/span> que reflexiona i q\u00fcestiona els seus propis valors de conducta en quant al consum, i que creix el reclam a la sostenibilitat.<\/span> El sector indica que augmenta l’oferta cap a aquesta nova demanda. Per\u00f2 tot i aix\u00f2, consumidors i marques no semblen trobar-se en equilibri.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]Si el m\u00f3n est\u00e0 preparat per assumir el canvi, per qu\u00e8 els frens entre les marques de moda sostenible<\/a><\/u>, bellesa sostenible<\/a><\/u>, social lifestyle<\/a><\/u> i els seus clients potencials continuen tan presents?<\/p>\n

 <\/p>\n

Sabem que el futur ser\u00e0 sostenible<\/span> o no ser\u00e0, per\u00f2 ens obliga aix\u00f2 a deixar de banda les aspiracions personals, identit\u00e0ries i hedonistes que continua buscant el p\u00fablic d’avui?<\/p>\n

 <\/p>\n

No hem d’oblidar que el nostre client, que ja sabem que no nom\u00e9s compra un producte, busca poder gaudir amb les seves indument\u00e0ries. Vol sentir-se c\u00f2mode amb el que adquireix i calmar les seves aspiracions est\u00e8tiques, socials o arbitr\u00e0ries. Vol viure les seves pr\u00f2pies experi\u00e8ncies i sentir-se atret per elles. I aix\u00ed \u00e9s com realitza la seva cerca, escull i organitza el seu consum.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5870″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_raw_html]PGRpdiBjbGFzcz0iY3VhZHJvLWRlc3RhY2FkbyI+PGltZyBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9jb21ldGVzLnBuZyI+SEVNIERFIEdFTkVSQVIgVU5BIE9GRVJUQSBBU1BJUkFDSU9OQUwgSSBTT1NURU5JQkxFPC9kaXY+[\/vc_raw_html][vc_column_text]<\/p>\n

Avui en dia hem de generar una oferta aspiracional i sostenible -encara que pugui semblar una paradoxa- i aqu\u00ed \u00e9s on la comunicaci\u00f3 i elbranding estrat\u00e8gic<\/a><\/u> guanyen valor.
\nLa moda, la bellesa i els productes lifestyle<\/span> no deixen de ser moda, bellesa i productes lifestyle nom\u00e9s perqu\u00e8 siguin sostenibles, tot el contrari: agreguen nous valors al sector sense restar valor a la seva ess\u00e8ncia.<\/div>\n

[\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5874″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text]Per aix\u00f2 hem de trencar barreres.<\/span> El nou p\u00fablic ha de trobar les marques que el representen de manera f\u00e0cil, sense perdre temps en la cerca. Les marques de nova generaci\u00f3<\/span> han de ser presents en el dia a dia de tots els consumidors- i no nom\u00e9s d’un segment n\u00ednxol- per aconseguir al\u00e7ar la seva veu i guanyar terreny en el mercat. Com tot en aquesta vida, el canvi nom\u00e9s \u00e9s possible si es fa accessible. Aix\u00ed que, si aquest \u00e9s el futur que volem, qu\u00e8 us sembla si comencem a treballar per aconseguir-lo? DONEM LLARGA VIDA A LA MODA<\/a><\/u>, A LA BELLESA<\/a><\/u> I AL LIFESTYLE<\/a><\/u> AL\u00c7ANT LA VEU DE LES MARQUES AMB CULTURA SOSTENIBLE.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

M\u00e9s Not\u00edcies<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5750″ img_size=”full” onclick=”custom_link” el_id=”imagen1″ link=”https:\/\/doctorahopes.com\/ca\/clients\/en-exclusiva-marques-de-nova-generacio\/”][vc_raw_html el_class=”plus negro” el_id=”boton1″]PGEgaHJlZj0iaHR0cHM6Ly9kb2N0b3JhaG9wZXMuY29tL2NhL2NsaWVudHMvZW4tZXhjbHVzaXZhLW1hcnF1ZXMtZGUtbm92YS1nZW5lcmFjaW8vIj48ZGl2Pis8L2Rpdj48L2E+[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

En exclusiva<\/div>\n

LES MARQUES DE NOVA GENERACI\u00d3 HAN DE GUANYAR LA BATALLA<\/h3>\n
\n
El futur de la moda i el lifestyle est\u00e0 en mans de les marques de nova generaci\u00f3 i ens recorda que el m\u00f3n necessita propostes valentes carregades de talent, consci\u00e8ncia i amor.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5746″ img_size=”full” onclick=”custom_link” el_id=”imagen2″ link=”https:\/\/doctorahopes.com\/ca\/clients\/en-exclusiva-soc-sostenible-i-soc-xic\/”][vc_raw_html el_class=”plus negro” el_id=”boton2″]PGEgaHJlZj0iaHR0cHM6Ly9kb2N0b3JhaG9wZXMuY29tL2NhL2NsaWVudHMvZW4tZXhjbHVzaXZhLXNvYy1zb3N0ZW5pYmxlLWktc29jLXhpYy8iPjxkaXY+KzwvZGl2PjwvYT4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

En exclusiva<\/div>\n

\u201cS\u00d3C SOSTENIBLE I S\u00d3C XIC\u201d: EL REPTE DEL SECTOR PER ESTABLIR-SE EN UNA IND\u00daSTRIA CONSCIENT AMB CULTURA SOSTENIBLE.<\/h3>\n
\n
Com trencar amb els t\u00f2pics?, O com han de reivindicar les marques amb cultura sostenible els seus atributs est\u00e8tics i hedonistes?<\/div>\n

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Sectors<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636746427224{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n

AQUESTS SON ELS AGENTS DEL CANVI<\/h4>\n
Coneix tots els sectors als quals donem impuls per generar impacte social.<\/div>\n

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\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
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\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tModa Sostenible\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
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\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBellesa Sostenible\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
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\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial Lifestyle\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633639092271{background-color: #78a2d1 !important;}” el_class=”fila-te-interesa fila-te-interesa-exclusiva”][vc_column][vc_row_inner el_class=”fila-titular-home fila-titular-clientes-3″][vc_column_inner][vc_column_text]<\/p>\n

Marques amb segell DRA. H\u00f6pe\u2019s<\/h2>\n

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SI ETS UNA MARCA CONSCIENT I VOLS QUE DRA.H\u00d6PE\u2019S S\u2019UNEIXI AL TEU EQUIP, CONSULTA AQU\u00cd COM ACONSEGUIR EL SEGELL
\nI COMENCEM A TREBALLAR JUNTS!<\/div>\n
Descobreix qu\u00e8 \u00e9s el segell DRA.H\u00d6PE\u2019S i les 5 claus per aconseguir-lo.<\/div>\n

[\/vc_column_text]\n Llegir +<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-3″ css=”.vc_custom_1633548165017{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

C\u00f3rners de diagn\u00f2stic i actuaci\u00f3<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5720″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/branding#corners”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633616586996{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

COMENCEM PEL PRINCIPI<\/p>\n

Ets una marca o est\u00e0s pensant en crear el teu negoci sota criteris de cultura sostenible?<\/p>\n

Contacta amb DRA.H\u00d6PE\u2019S i comen\u00e7a a construir un futur esperan\u00e7ador per al teu negoci, i per al m\u00f3n.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACTA ARA<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] MARQUES DE NOVA GENERACI\u00d3 Tenim l\u2019exclusiva per a les marques sostenibles i amb valors, a les quals anomenem: Marques de nova generaci\u00f3 [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6019,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nEN EXCLUSIVA | DRA.H\u00d6PE’S – Llarga vida a la moda<\/title>\n<meta name=\"description\" content=\"Marques de nova generaci\u00f3. Aix\u00ed anomenem a les marques amb cultura sostenible per a les quals treballem en exclusiva des de DRA.H\u00d6PE'S, desenvolupant estrat\u00e8gies de branding, accions de m\u00e0rqueting, plans de comunicaci\u00f3 i campanyes de publicitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/ca\/clients\/en-exclusiva-llarga-vida-a-la-moda\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EN EXCLUSIVA | DRA.H\u00d6PE’S – Llarga vida a la moda\" \/>\n<meta property=\"og:description\" content=\"Marques de nova generaci\u00f3. 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