{"id":6045,"date":"2022-01-07T20:09:57","date_gmt":"2022-01-07T20:09:57","guid":{"rendered":"https:\/\/doctorahopes.com\/branding-per-a-models-de-negoci-sostenibles-dra-hopes\/belleza-sostenible-dra-hopes-la-bellesa-mes-enlla-dels-trucs\/"},"modified":"2022-11-11T12:44:15","modified_gmt":"2022-11-11T12:44:15","slug":"bellesa-sostenible-la-bellesa-mes-enlla-dels-trucs","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/ca\/clients\/bellesa-sostenible-la-bellesa-mes-enlla-dels-trucs\/","title":{"rendered":"BELLESA SOSTENIBLE | DRA.H\u00d6PE’S – La bellesa m\u00e9s enll\u00e0 dels trucs"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1637594610021{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/11\/Slider_Bellezasostenigle-min-scaled.jpg?id=4504) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes blanco”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

BELLESA SOSTENIBLE<\/h1>\n

La bellesa \u00e9s eterna, o aix\u00ed hauria de ser.<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633643551179{background-color: #f4f4f6 !important;}” el_class=”fila-inicial-exclusiva”][vc_column][vc_column_text]<\/p>\n

BELLESA SOSTENIBLE<\/div>\n

LA BELLESA M\u00c9S ENLL\u00c0 DELS TRUCS<\/h3>\n
\n
Una reflexi\u00f3 entre l\u2019ess\u00e8ncia de la bellesa i l\u2019evoluci\u00f3
\nde la ind\u00fastria en la seva recerca.<\/div>\n
\u201cLa bondat avala la qualitat de la bellesa; la bellesa, per part seva, irradia la bondat i la fa desitjable\u201d<\/em>.<\/div>\n
Fran\u00e7ois Cheng<\/div>\n
\n

[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]A<\/span>ix\u00ed exposava Fran\u00e7ois Cheng<\/span> la f\u00f3rmula de l’equilibri en les seves reflexions sobre la relaci\u00f3 entre bellesa i bondat. Encara que els seus textos no tenen res a veure amb el desenvolupament de la ind\u00fastria de la bellesa<\/span> tal com la coneixem avui, el seu enfoc recull en ess\u00e8ncia un dels grans dubtes que es planteja, o hauria de plantejar-se, el sector: Com pot ser \u201cbella\u201d una bellesa que no \u00e9s bona per al nostre entorn?[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]Ara que el segment de la moda sembla haver despertat les inquietuds de les marques i els consumidors per promoure una industria m\u00e9s sostenible<\/span>, el m\u00f3n de la bellesa no pot quedar-ne al marge. Encara que \u00e9s veritat que el sector semblava haver pres les regnes cap a la sostenibilitat fa uns anys amb el naixement de marques naturals, la realitat \u00e9s que de \u201cmarques de bellesa natural\u201d<\/span> a \u201cmarques de bellesa sostenible\u201d<\/span> hi ha una gran difer\u00e8ncia.<\/p>\n

 <\/p>\n

La ind\u00fastria de la cosm\u00e8tica i la cura personal tamb\u00e9 est\u00e0 deixant rastre en el nostre planeta. \u00c9s l’hora de replantejar la bellesa m\u00e9s enll\u00e0 dels trucs<\/span>.<\/p>\n

 <\/p>\n

Aix\u00f2 \u00e9s el que estan fent les marques de bellesa sostenible o marques de nova generaci\u00f3<\/a><\/u> – com a nosaltres ens agrada anomenar-les \u2013 i en aix\u00f2 \u00e9s en el que DRA.H\u00d6PE\u2019S vol contribuir. – Qu\u00e8 hi farem, som molt \u201ccuquis\u201d! – Ens encanta mimar-nos i sentir que ens menjarem el m\u00f3n. Per aix\u00f2 volem que la ind\u00fastria care&beauty duri per sempre.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5884″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_column_text]<\/p>\n

Treballem per crear i comunicar el valor de les marques de bellesa sostenible que posen en equilibri els conceptes de bellesa i responsabilitat, assumint tres reptes principals:
\n Comunicar a l’usuari els processos de fabricaci\u00f3 sostenible, on sabem que cal molta did\u00e0ctica.
\n Investigar i desenvolupar noves iniciatives en packaging ecol\u00f2gic i\/o f\u00f3rmules de negoci m\u00e9s conscients.
\n Generar experi\u00e8ncies hol\u00edstiques de bellesa sostenible, treballant perqu\u00e8 l’experi\u00e8ncia de consum sostenible del client no quedi nom\u00e9s en la compra, sin\u00f3 en el desenvolupament dels seus rituals de bellesa.<\/div>\n

[\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5888″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text]Tot per promoure que aquests \u201cpotets\u201d, m\u00e9s enll\u00e0 de cuidar-nos, millorar el nostre benestar, o real\u00e7ar la nostra bellesa f\u00edsica; siguin una manifestaci\u00f3 de bondat en si mateixos. Amb respecte a les persones, als animals i al nostre entorn. Un mirall on puguem recon\u00e8ixer el veritable sentit de la bellesa.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

M\u00e9s Not\u00edcies<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5760″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/contacte\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

Bellesa sostenible<\/div>\n

AIX\u00d2 \u00c9S PER A TU!<\/h4>\n
\n
Ets una marca o est\u00e0s pensant en crear el teu propi negoci d\u2019alimentaci\u00f3, gastronomia, oci, cultura… sota criteris de sostenibilitat?<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5758″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/clients\/bellesa-sostenible-la-bellesa-real\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

Bellesa sostenible<\/div>\n

LA BELLESA REAL: INSPIRACI\u00d3 O ASPIRACI\u00d3?<\/h4>\n
\n
Una aproximaci\u00f3 als valors Care&Beauty:<\/i> Inclusivitat i abs\u00e8ncia de normes.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

Sectors<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636747127402{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n

AQUESTS SON ELS AGENTS DEL CANVI<\/h4>\n
Coneix tots els sectors als quals donem impuls per generar impacte social.<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-banners fila-banners-clientes”][vc_column width=”1\/3″]\n

\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tModa Sostenible\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBellesa Sostenible\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial Lifestyle\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635272997900{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”fila-te-interesa fila-marmol”][vc_column][vc_row_inner el_class=”fila-titular-home fila-titular-clientes-3″][vc_column_inner][vc_column_text]<\/p>\n

En exclusiva<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”60px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

TENIM L\u2019EXCLUSIVA PER A LES MARQUES SOSTENIBLES I AMB VALORS<\/div>\n
Descobreix perqu\u00e8 nom\u00e9s treballem per a marques de nova generaci\u00f3.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=”col-1″]\n Llegir +<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633620303268{background-color: #78a2d1 !important;}” el_class=”fila-te-interesa”][vc_column][vc_row_inner el_class=”fila-titular-home fila-titular-clientes-3″][vc_column_inner][vc_column_text]<\/p>\n

Aix\u00f2 t’interessa<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=”col-1″ width=”1\/2″][vc_column_text]<\/p>\n

SEGELL
\nDRA.H\u00d6PE\u2019S<\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”col-2″ width=”1\/2″][vc_single_image image=”5636″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/clients\/segell-dra-hopes\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633620770807{padding-top: 0px !important;padding-right: 70px !important;padding-bottom: 30px !important;padding-left: 70px !important;background-color: #f4f4f6 !important;}” el_class=”fila-triple-home”][vc_column width=”1\/3″ css=”.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

QU\u00c8 \u00c9S EL SEGELL
\nDRA.H\u00d6PE\u2019S?<\/h3>\n

Descobreix qu\u00e8 \u00e9s i les 5 claus per aconseguir el segell DRA.H\u00d6PE\u2019S.<\/span><\/p>\n

[\/vc_column_text]\n Llegir +<\/span>\n <\/a>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1629457553915{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

EL PODER \u00c9S DE VALENTS, I HO SOM.<\/h3>\n

Coneix totes les marques amb
\nsegell DRA.H\u00d6PE\u2019S<\/span> i els projectes que
\nhem impulsat junts.<\/p>\n

[\/vc_column_text]\n Llegir +<\/span>\n <\/a>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1629457561534{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

LA VALENT\u00cdA ES CONTAGIA I GENERA ESPERAN\u00c7A<\/h3>\n

Com comen\u00e7ar a donar vida al teu
\nprojecte sostenible?<\/span><\/p>\n

[\/vc_column_text]\n Llegir +<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-3″ css=”.vc_custom_1633548165017{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

C\u00f3rners de diagn\u00f2stic i actuaci\u00f3<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5720″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/ca\/branding#corners”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633616586996{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

COMENCEM PEL PRINCIPI<\/p>\n

Ets una marca o est\u00e0s pensant en crear el teu negoci sota criteris de cultura sostenible?<\/p>\n

Contacta amb DRA.H\u00d6PE\u2019S i comen\u00e7a a construir un futur esperan\u00e7ador per al teu negoci, i per al m\u00f3n.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACTA ARA<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1637594610021{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/11\/Slider_Bellezasostenigle-min-scaled.jpg?id=4504) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes blanco”][vc_column][vc_single_image image=”5604″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] BELLESA SOSTENIBLE La bellesa \u00e9s eterna, o aix\u00ed hauria de ser. 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