{"id":7017,"date":"2022-02-22T15:51:30","date_gmt":"2022-02-22T15:51:30","guid":{"rendered":"https:\/\/doctorahopes.com\/hola-dra-hopes\/"},"modified":"2022-02-22T16:04:01","modified_gmt":"2022-02-22T16:04:01","slug":"hola-dra-hopes","status":"publish","type":"post","link":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/","title":{"rendered":"Hola, DRA.H\u00d6PE\u2019S"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text el_class=”subtitulo”]Comen\u00e7a l’era de les marques de nova generaci\u00f3: conscients, responsables i sostenibles.[\/vc_column_text][vc_raw_html]PGhyIGNsYXNzPSJibG9nLWhyIj4=[\/vc_raw_html][vc_column_text]DRA.H\u00d6PE\u2019S es especialista en branding. Es creativa, vital, observadora, so\u00f1adora, un poquito inconformista\u2026 En fin, DRA.H\u00d6PE\u2019S es muchas cosas que ir\u00e9is descubriendo en el transcurso del proyecto, pero sobretodo, se declara fan incondicional de la industria de la moda, la belleza y el lifestyle. Per aix\u00f2 promou una ind\u00fastria conscient que pugui ser sostenible en el temps.[\/vc_column_text][vc_empty_space][vc_single_image image=”7003″ img_size=”full”][vc_empty_space][vc_column_text]En els \u00faltims anys el terme \u201csostenibilitat\u201d sembla ressonar amb for\u00e7a en tots els \u00e0mbits de la nostra vida. Els Objectius de Desenvolupament Sostenible (ODS)<\/a>, marcats per l’Organitzaci\u00f3 General de les Nacions Unides el passat 2015 i previstos per aconseguir el proper 2030, han impulsat el desenvolupament d’un sistema global m\u00e9s conscient i responsable al qual s\u2019hi haur\u00e0 de sumar la ind\u00fastria dels principals sectors internacionals.[\/vc_column_text][vc_empty_space][vc_single_image image=”7006″ img_size=”full”][vc_empty_space][vc_column_text]Per la seva banda, el moviment de Greta Thunberg, que tan sols amb 15 anys va sacsejar l’opini\u00f3 p\u00fablica sumant milions d’adeptes a la seva causa –la de tots<\/em>– ha aconseguit despertar la consci\u00e8ncia d’un m\u00f3n global que, prenent com a portaveus a les noves generacions, reclama m\u00e9s consci\u00e8ncia col\u00b7lectiva per frenar el canvi clim\u00e0tic, i se suma a la lluita contra les desigualtats socials.<\/p>\n

D’altra banda, el mercat creix cada dia amb noves marques que treballen per desenvolupar el seu negoci sense entorpir el benestar del planeta i de les generacions futures.<\/p>\n

Fins aqu\u00ed tot sembla anar en bona direcci\u00f3, per\u00f2 es troben les noves marques alineades amb la demanda de les noves generacions?, podran subsistir aquestes marques nom\u00e9s amb la demanda del p\u00fablic jove? o hauran d’acostar-se a nous p\u00fablics per a fer cr\u00e9ixer la demanda? I en aquest cas, n\u2019hi haur\u00e0 prou en ser \u201csostenible\u201d per mantenir-se en el negoci?[\/vc_column_text][vc_empty_space][vc_single_image image=”7009″ img_size=”full”][vc_empty_space][vc_column_text]Encara queda molt cam\u00ed per rec\u00f3rrer, per\u00f2 el que ja tenim clar avui en dia \u00e9s que la sostenibilitat en si mateixa ja no \u00e9s un argument de venda –per sort<\/em>– , \u00e9s un valor que ha de ser intr\u00ednsec a qualsevol marca que vulgui cr\u00e9ixer en el futur.[\/vc_column_text]\n

\n\t

\n\t\u201cLa sostenibilitat en s\u00ed mateixa ja no \u00e9s un argument de venda\u201d<\/span>\n\t<\/h4>\n<\/blockquote>[vc_column_text]I com es tradueix aix\u00f2?
\nEn un m\u00f3n \u2013 que esperem no gaire lluny\u00e0<\/em>– en el qual regni la sostenibilitat i la consci\u00e8ncia en el sistema industrial; les marques de #ModaSostenible, #BellezaSostenile o #Sociallifestye hauran de treballar en arguments que transfereixin els l\u00edmits objectius de la consci\u00e8ncia, oferint productes i serveis de disseny, amb car\u00e0cter i estil propi, que aconsegueixin connectar amb el consumidor i les seves aspiracions, desenvolupant propostes sostenibles i \u201calguna cosa m\u00e9s\u201d.<\/p>\n

O \u00e9s que les marques de nova generaci\u00f3 no compten amb valors com el disseny, la personalitat, l’estil o el bon gust? I es clar que s\u00ed, per\u00f2 en molts casos s’estan oblidant de comunicar-los.[\/vc_column_text][vc_empty_space][vc_single_image image=”7012″ img_size=”full”][vc_empty_space][vc_column_text]Per aix\u00f2 arrenca avui el projecte DRA.H\u00d6PE\u2019S. Al llarg del cam\u00ed, esperem poder ajudar a les marques amb cultura sostenible, i recalquem: nom\u00e9s a les marques amb cultura sostenible, a desenvolupar-se en el terreny del #Branding, el #m\u00e0rqueting i la #comunicaci\u00f3.<\/p>\n

En aquest blog, posarem sobre la taula els factors clau que incideixen en el mercat i reflexionarem sobre temes que puguin impulsar el desenvolupament de les marques de nova generaci\u00f3: topics, tips i key points<\/em> per promoure l’impacte d’una ind\u00fastria que sigui conscient, responsable i sostenible en el temps.<\/p>\n

Comencem, diem hola a l\u2019era de les marques de nova generaci\u00f3 :)[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Comen\u00e7a l’era de les marques de nova generaci\u00f3: conscients, responsables i sostenibles.
\nDRA.H\u00d6PE\u2019S \u00e9s especialista en branding. \u00c9s creativa, vital, observadora, somiadora, una miqueta inconformista\u2026 En fi, DRA.H\u00d6PE\u2019S \u00e9s moltes coses que anireu descobrint en el transcurs del projecte, per\u00f2 sobretot, es declara fan incondicional de la ind\u00fastria de la moda, la bellesa i el lifestyle. Per aix\u00f2 promou una ind\u00fastria conscient que pugui ser sostenible en el temps.<\/p>\n","protected":false},"author":1,"featured_media":6993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[81],"tags":[],"yoast_head":"\nHola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S\" \/>\n<meta property=\"og:description\" content=\"Comen\u00e7a l'era de les marques de nova generaci\u00f3: conscients, responsables i sostenibles. DRA.H\u00d6PE\u2019S \u00e9s especialista en branding. \u00c9s creativa, vital, observadora, somiadora, una miqueta inconformista\u2026 En fi, DRA.H\u00d6PE\u2019S \u00e9s moltes coses que anireu descobrint en el transcurs del projecte, per\u00f2 sobretot, es declara fan incondicional de la ind\u00fastria de la moda, la bellesa i el lifestyle. Per aix\u00f2 promou una ind\u00fastria conscient que pugui ser sostenible en el temps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/\" \/>\n<meta property=\"og:site_name\" content=\"DRA.H\u00d6PE'S\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T15:51:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T16:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doctorahopes.com\/wp-content\/uploads\/2022\/02\/dra.hopes_bienvenidos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"406\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"doctor16\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"doctor16\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/\",\"url\":\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/\",\"name\":\"Hola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S\",\"isPartOf\":{\"@id\":\"https:\/\/doctorahopes.com\/#website\"},\"datePublished\":\"2022-02-22T15:51:30+00:00\",\"dateModified\":\"2022-02-22T16:04:01+00:00\",\"author\":{\"@id\":\"https:\/\/doctorahopes.com\/#\/schema\/person\/7d55c506d2afd6b5bc07155322f2dce9\"},\"breadcrumb\":{\"@id\":\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/doctorahopes.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hola, DRA.H\u00d6PE\u2019S\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doctorahopes.com\/#website\",\"url\":\"https:\/\/doctorahopes.com\/\",\"name\":\"DRA.H\u00d6PE'S\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doctorahopes.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/doctorahopes.com\/#\/schema\/person\/7d55c506d2afd6b5bc07155322f2dce9\",\"name\":\"doctor16\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/doctorahopes.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ce7b68d3d087d08c44d933bd515868bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ce7b68d3d087d08c44d933bd515868bb?s=96&d=mm&r=g\",\"caption\":\"doctor16\"},\"sameAs\":[\"https:\/\/doctorahopes.com\"],\"url\":\"https:\/\/doctorahopes.com\/ca\/author\/doctor16\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/","og_locale":"ca_ES","og_type":"article","og_title":"Hola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S","og_description":"Comen\u00e7a l'era de les marques de nova generaci\u00f3: conscients, responsables i sostenibles. DRA.H\u00d6PE\u2019S \u00e9s especialista en branding. \u00c9s creativa, vital, observadora, somiadora, una miqueta inconformista\u2026 En fi, DRA.H\u00d6PE\u2019S \u00e9s moltes coses que anireu descobrint en el transcurs del projecte, per\u00f2 sobretot, es declara fan incondicional de la ind\u00fastria de la moda, la bellesa i el lifestyle. Per aix\u00f2 promou una ind\u00fastria conscient que pugui ser sostenible en el temps.","og_url":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/","og_site_name":"DRA.H\u00d6PE'S","article_published_time":"2022-02-22T15:51:30+00:00","article_modified_time":"2022-02-22T16:04:01+00:00","og_image":[{"width":406,"height":512,"url":"https:\/\/doctorahopes.com\/wp-content\/uploads\/2022\/02\/dra.hopes_bienvenidos.jpg","type":"image\/jpeg"}],"author":"doctor16","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"doctor16","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/","url":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/","name":"Hola, DRA.H\u00d6PE\u2019S - DRA.H\u00d6PE'S","isPartOf":{"@id":"https:\/\/doctorahopes.com\/#website"},"datePublished":"2022-02-22T15:51:30+00:00","dateModified":"2022-02-22T16:04:01+00:00","author":{"@id":"https:\/\/doctorahopes.com\/#\/schema\/person\/7d55c506d2afd6b5bc07155322f2dce9"},"breadcrumb":{"@id":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/doctorahopes.com\/ca\/hola-dra-hopes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/doctorahopes.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Hola, DRA.H\u00d6PE\u2019S"}]},{"@type":"WebSite","@id":"https:\/\/doctorahopes.com\/#website","url":"https:\/\/doctorahopes.com\/","name":"DRA.H\u00d6PE'S","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/doctorahopes.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/doctorahopes.com\/#\/schema\/person\/7d55c506d2afd6b5bc07155322f2dce9","name":"doctor16","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/doctorahopes.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ce7b68d3d087d08c44d933bd515868bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ce7b68d3d087d08c44d933bd515868bb?s=96&d=mm&r=g","caption":"doctor16"},"sameAs":["https:\/\/doctorahopes.com"],"url":"https:\/\/doctorahopes.com\/ca\/author\/doctor16\/"}]}},"_links":{"self":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/posts\/7017"}],"collection":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/comments?post=7017"}],"version-history":[{"count":8,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/posts\/7017\/revisions"}],"predecessor-version":[{"id":7026,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/posts\/7017\/revisions\/7026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/media\/6993"}],"wp:attachment":[{"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/media?parent=7017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/categories?post=7017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doctorahopes.com\/ca\/wp-json\/wp\/v2\/tags?post=7017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}