{"id":7526,"date":"2023-09-15T10:14:05","date_gmt":"2023-09-15T10:14:05","guid":{"rendered":"https:\/\/doctorahopes.com\/?p=7526"},"modified":"2023-09-15T10:14:06","modified_gmt":"2023-09-15T10:14:06","slug":"apunts-per-a-la-tornada","status":"publish","type":"post","link":"https:\/\/doctorahopes.com\/ca\/apunts-per-a-la-tornada\/","title":{"rendered":"APUNTS PER A LA TORNADA: EL MILLOR ENCARA HA D\u2019ARRIBAR!"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text el_class=&#8221;subtitulo&#8221;]El que depara el futur de la moda, la bellesa i el lifestyle amb cultura sostenible per al pr\u00f2xim curs.[\/vc_column_text][vc_raw_html]PGhyIGNsYXNzPSJibG9nLWhyIj4=[\/vc_raw_html][vc_column_text]Que b\u00e9 sentir-se en calma. Aixecar-se al mat\u00ed sense presses. Baixar a buscar l\u2019esmorzar en pijama. Donar m\u00e9s visibilitat que mai al fenomen <em>NBN<\/em> (Netflix- Baguette \u2013 Netflix). Menjar torrades amb melmelada. Gaudir d&#8217;un caf\u00e8 etern. I comen\u00e7ar el dia sense agenda, sabent que avui tens el pla perfecte.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;7549&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]I \u00e9s que, que reconfortant resulta parar, observar i reconciliar-se amb aquest <em>\u201cdolce far niente\u201d<\/em> durant aquests escassos 15 o 20 dies que ens ressetegen, i ens inspiren per a comen\u00e7ar de nou, al setembre, amb m\u00e9s for\u00e7a que mai. Aix\u00ed ha estat el nostre estiu. I aix\u00ed, mentre la nostra <em>doctora<\/em> vestia amb poca roba i gaudia de les hores de sol, segu\u00edem de prop un m\u00f3n \u00e0vid que continuava girant.[\/vc_column_text][vc_empty_space][vc_column_text]Durant aquests mesos hem vist com l&#8217;<a href=\"https:\/\/www.un.org\/es\/\">ONU<\/a>, juntament amb la <a href=\"https:\/\/www.unep.org\">UNEP<\/a>, publicava <a href=\"https:\/\/www.unep.org\/interactives\/sustainable-fashion-communication-playbook\/\"><u>la primera guia de moda sostenible per a comunicadors<\/u><\/a>, a la qual ja s&#8217;hi han sumat nombroses edicions similars. Hem passejat per carrers i carrerons i hem corroborat com la moda de segona m\u00e0 continua creixent i sumant adeptes als EEUU i a l&#8217;UE, mentre lleg\u00edem que, a l&#8217;altra banda de m\u00f3n, <a href=\"https:\/\/fashionunited.es\/noticias\/empresas\/uganda-se-echa-en-brazos-de-china-y-proscribe-la-ropa-de-segunda-mano-de-europa-y-eeuu\/2023082841421\"><u>el president d&#8217;Uganda proscrivia i \u201ccensurava\u201d el seu \u00fas a \u00c0frica<\/u><\/a>. Tornant a la UE, sembla que <a href=\"https:\/\/www.libremercado.com\/2023-07-09\/sabado-el-sector-textil-se-rebela-ante-el-plan-de-bruselas-que-encarecera-la-ropa-no-somos-terroristas-7031435\/?utm_campaign=url_rewrite&amp;utm_medium=Social&amp;utm_source=Linkedin\"><u>Brussel\u00b7les s&#8217;ha posat les piles i demana prendre mesures per a promoure una ind\u00fastria t\u00e8xtil m\u00e9s sostenible<\/u><\/a>, instant als fabricants a pagar la gesti\u00f3 dels residus t\u00e8xtils. Una mesura que sembla despertar respostes variades i sentiments oposats entre els productors t\u00e8xtils.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;7545&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]I \u00e9s que no \u00e9s senzill per a la ind\u00fastria de la <a href=\"https:\/\/doctorahopes.com\/ca\/clients\/moda-sostenible-la-sostenibilitat\/\"><u>moda<\/u><\/a>, la <a href=\"https:\/\/doctorahopes.com\/ca\/clients\/bellesa-sostenible-la-bellesa-mes-enlla-dels-trucs\/\"><u>bellesa<\/u><\/a> i el <u><a href=\"https:\/\/doctorahopes.com\/ca\/clients\/social-lifestyle-que-es-el-social-lifestyle\/\">lifestyle<\/a>,<\/u>\u00a0abordar la crisi del planeta i la necessitat de passar a l&#8217;acci\u00f3 per a resoldre-la, sense entrar en contradiccions. La bona not\u00edcia \u00e9s que tota contradicci\u00f3 genera reflexi\u00f3 i impulsa al canvi, i en aquest sentit, sembla que les not\u00edcies per al sector podrien ser m\u00e9s optimistes. Perqu\u00e8 s\u00ed. Perqu\u00e8 durant aquest petit oasi de calma en el nostre calendari, tamb\u00e9 hem tingut temps per guarnir-nos amb les nostres ulleres <a href=\"https:\/\/doctorahopes.com\/ca\/historia-dun-mantra\/\"><u>\u201cH\u00d6PE\u2019S\u201d<\/u><\/a> i veure una reconfortant reivindicaci\u00f3 de les marques cap a models m\u00e9s sostenibles. Aix\u00ed, d&#8217;una banda, hem vist proliferar iniciatives m\u00e9s responsables promogudes per marques amb una llarga traject\u00f2ria en la ind\u00fastria t\u00e8xtil, com \u00e9s el cas de <a href=\"https:\/\/www.desigual.com\/es_es\/\"><u>Desigual<\/u><\/a>, que aposta aquesta nova temporada pel nou model <a href=\"https:\/\/www.desigual.com\/es_es\/ondemand\/\"><em><u>\u201con demand\u201d<\/u><\/em><\/a>\u00a0per a alguna de les seves col\u00b7leccions; i, d&#8217;altra banda, hem vist com continuen creixent les <u><a href=\"https:\/\/doctorahopes.com\/ca\/clients\/en-exclusiva-marques-de-nova-generacio\/\">#MarquesDeNovaGeneraci\u00f3<\/a>,<\/u>\u00a0marques amb cultura sostenible que ja ressonen amb for\u00e7a entre els murmuris de la ind\u00fastria de la moda dels nostres temps.[\/vc_column_text]\n<blockquote class=\"qodef-blockquote-shortcode\"  >\n\t<h4 class=\"qodef-blockquote-text\">\n\t<span>\u201cHem tingut temps per guarnir-nos amb les nostres ulleres H\u00d6PE\u2019S i veure una reconfortant reivindicaci\u00f3 de les marques cap a models m\u00e9s sostenibles.\u201d<\/span>\n\t<\/h4>\n<\/blockquote>[vc_column_text]S\u00ed. Tot aix\u00f2 \u2013 i molt m\u00e9s- ha passat durant aquests dies en qu\u00e8 el m\u00f3n semblava adormit. S\u00ed, avui tornem a ser aqu\u00ed. Presents i embolcallats en aquests aires nost\u00e0lgics del sempre tan \u201cmeravell\u00f3s setembre\u201d. S\u00ed, tornarem a veure com s&#8217;envaeixen els aparadors amb estils <em>workwear<\/em>, que aquesta temporada s&#8217;impregnen d&#8217;una certa eleg\u00e0ncia silenciosa, d&#8217;aire retro i de tend\u00e8ncia <em>effortless<\/em>. I s\u00ed, estem llestos per a donar la benvinguda de nou als tricots, setinats, llanes, pells\u2026 que apareixeran aquesta temporada amb m\u00e9s pres\u00e8ncia d&#8217;acabats artesanals i ornaments <em>\u201cbrilli-brilli\u201d,<\/em> i que compartiran escenari amb l&#8217;estil sastre, que ens recorda l&#8217;amor pels nostres avantpassats, i que arriba amb una marcada ess\u00e8ncia femenina.[\/vc_column_text][vc_empty_space][vc_column_text]Ja ho veieu. Estem llestos per a veure qu\u00e8 ens portar\u00e0 la nova temporada i preparats per a prendre de nou papers protagonistes. Perqu\u00e8, amics, si b\u00e9 \u00e9s cert que tot torna, tamb\u00e9 \u00e9s cert que tot es reinterpreta. I estem segurs de que el millor, encara ha d\u2019arribar. FELI\u00c7 RENTR\u00c9E.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;7075&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/doctorahopes.com\/ca\/&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El que depara el futur de la moda, la bellesa i el lifestyle amb cultura sostenible per al pr\u00f2xim curs 2023-2024.<\/p>\n","protected":false},"author":3,"featured_media":7531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APUNTS PER A LA TORNADA: EL MILLOR ENCARA HA D\u2019ARRIBAR! - DRA.H\u00d6PE&#039;S<\/title>\n<meta name=\"description\" content=\"El que depara el futur de la moda, la bellesa i el lifestyle amb cultura sostenible per al pr\u00f2xim curs 2023-2024. 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