{"id":7562,"date":"2023-09-29T11:15:49","date_gmt":"2023-09-29T11:15:49","guid":{"rendered":"https:\/\/doctorahopes.com\/?p=7562"},"modified":"2023-09-29T11:15:49","modified_gmt":"2023-09-29T11:15:49","slug":"barcelona-sustainable-fashion-week","status":"publish","type":"post","link":"https:\/\/doctorahopes.com\/ca\/barcelona-sustainable-fashion-week\/","title":{"rendered":"BARCELONA SUSTAINABLE FASHION WEEK"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text el_class=”subtitulo”]Tot sobre la nostra \u00faltima cita amb la Moda Sostenible![\/vc_column_text][vc_raw_html]JTNDaHIlMjBjbGFzcyUzRCUyMmJsb2ctaHIlMjIlM0U=[\/vc_raw_html][vc_column_text]Barcelona va acollir el passat 16 i 17 de setembre la segona edici\u00f3 de la\u00a0 Barcelona Sustainable Fashion Week<\/a>, un esdeveniment que, segons expliquen els organitzadors, t\u00e9 com a objectiu donar visibilitat a marques i dissenyadors que treballen en models de negoci sostenibles.[\/vc_column_text][vc_empty_space][vc_single_image image=”7567″ img_size=”full”][vc_empty_space][vc_column_text]Al llarg de les dues jornades en les quals es va desenvolupar l\u2019esdeveniment, es va donar espai a un showroom de marques de moda, complements, cosm\u00e8tica i art;<\/strong> es va celebrar un cicle de confer\u00e8ncies de m\u00faltiples tem\u00e0tiques vinculades a la ind\u00fastria de la moda sostenible<\/a>, i es van celebrar les desfilades de HOBE, LEVORATTO, BRAZIE, IN\u00a0GREEN\u00a0WE\u00a0TRUST, HUMANA, RXNN, G-ENE THE BRAND, FRIDA MONRO, IMARIT, AL\u00da AL\u00da<\/em>,<\/em> BEKARME, ANOMALY BARCELONA, ZORY\u2019S LOVE, y MIMO. <\/em>Una agenda \u201catape\u00efda\u201d dedicada en exclusiva a compartir nous models de negoci i de consum que impulsin una ind\u00fastria m\u00e9s responsable, justa i inspiradora<\/strong>.<\/p>\n

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Per la seva naturalesa, la Barcelona Sustainable Fashion Week<\/a>, era una cita inaudible en el nostre calendari. En el transcurs de l’esdeveniment vam tenir l’oportunitat de con\u00e8ixer en primera persona projectes i marques ja consolidades; i noves marques que treballen en petit format i que mantenen l’artesania, el culte a la pe\u00e7a i als materials, com a base del seu negoci.[\/vc_column_text][vc_empty_space]\n

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\n\t\u201cEn el nord d'Europa s\u00f3n pioners en el negoci second hand, a Espanya va costar una miqueta m\u00e9s, encara que sembla que estem superant els prejudicis\u201d. Carles Montes, director de comunicaci\u00f3 d' HUMANA.<\/span>\n\t<\/h4>\n<\/blockquote>[vc_empty_space][vc_column_text]De tot el que vam sentir i con\u00e8ixer durant l’esdeveniment \u2013 que no va ser poc-,<\/em> ens agradaria destacar alguns testimonis que, des de les seves \u00e0rees de treball, aborden dia a dia els reptes ambientals que implica el m\u00f3n de la moda.[\/vc_column_text][vc_empty_space]\n
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\n\t\u201cCom a productors, som els que m\u00e9s impacte negatiu produ\u00efm, causant sobreproducci\u00f3.\u201d Mayra Navarrete, fundadora de IMARIT.<\/span>\n\t<\/h4>\n<\/blockquote>[vc_empty_space][vc_column_text]Carles Montes<\/strong>, director de comunicaci\u00f3 d’ HUMANA<\/a>, despr\u00e9s de presentar el model amb el qual treballen el t\u00e8xtil post consum a Europa, destacava: \u201cEn el nord d’Europa s\u00f3n pioners en el negoci second hand<\/em>, a Espanya va costar una miqueta m\u00e9s, encara que sembla que estem superant els prejudicis\u201d. Francesc Casas,<\/strong>\u00a0de B Greenly<\/a>, empresa dedicada a atorgar certificacions sostenibles per a organitzacions i esdeveniments corporatius, assenyalava la import\u00e0ncia de treballar amb guies i manuals corporatius que tinguessin en compte codis de responsabilitat ambiental. Mayra Navarrete<\/strong>, fundadora de la marca\u00a0IMARIT<\/a>, apel\u00b7lava a la responsabilitat intr\u00ednseca del sector afirmant que \u201ccom a productors, som els que m\u00e9s impacte negatiu produ\u00efm, causant sobreproducci\u00f3.\u201d I \u00e9s que el cam\u00ed cap a una ind\u00fastria de la moda m\u00e9s sostenible necessita una alta dosi de reflexi\u00f3, an\u00e0lisi i autocr\u00edtica, per a impulsar el canvi cap a nous models.[\/vc_column_text][vc_empty_space][vc_single_image image=”7570″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.alualubags.com\/”][vc_empty_space][vc_column_text]Els encarregats de despertar el nostre mood<\/em> m\u00e9s \u201cH\u00d6PE\u2019S\u201d van ser: la marca AL\u00da AL\u00da<\/a> que, inspirada en l’her\u00e8ncia dels avis de la dissenyadora, va presentar la nova col\u00b7lecci\u00f3 de bosses de ma elaborada \u00edntegrament amb xarxes de pescador; i la marca Mudra<\/a>, una firma de complements enfocada a donar valor a la bellesa natural i a l\u2019artesania, presentant peces exclusives \u201cfetes amb les mans\u201d. Una mostra que ens recorda que, tornar a l’artesania en ple s.XXI, \u00e9s possible.[\/vc_column_text][vc_empty_space][vc_single_image image=”7573″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.alualubags.com\/”][vc_empty_space][vc_column_text]L’esdeveniment va culminar amb el lliurament del premi HUMANA<\/a>, col\u00b7laborador oficial de la Barcelona Sustainable Fashion Week<\/a>, que va atorgar el guard\u00f3 al Dissenyador Emergent i Model Circular<\/strong> a la dissenyadora\u00a0BEKARME<\/a>, pel seu disseny inspirat en els flamencs rosats del Delta, territori natal de l’artista.<\/p>\n

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La cita amb la moda sostenible<\/a> va convocar nombrosos dissenyadors, marques, agents vinculats al sector i referents en sostenibilitat, com Noelia Molokova<\/a>, en un espai \u00fanic. El club Juno House<\/a> de Barcelona va oferir un ambient relaxat, perfecte per a l’aprenentatge, el coneixement i el networking<\/p>\n

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Des d’aqu\u00ed, agra\u00efm a l’organitzaci\u00f3 que ens convid\u00e9s a formar part de l’esdeveniment creat per a donar veu a marques amb cultura sostenible, a les quals ens agrada anomenar: #MarquesDeNovaGeneraci\u00f3<\/a>. Tot i aix\u00ed, avui ens preguntem:<\/p>\n

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Si la sostenibilitat ha d’establir-se com un valor intr\u00ednsec a la ind\u00fastria de la moda dels nostres temps, doncs per a DRA.H\u00d6PE\u2019S<\/a> no hi ha marge per a entendre-la d’una altra manera, t\u00e9 sentit treballar una setmana de la moda alternativa per a marques amb cultura sostenible?<\/p>\n

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Avui en dia, les marques amb cultura sostenible, han de seguir competint exclusivament dins un mercat n\u00ednxol on nom\u00e9s hi participa el target conscient del canvi?<\/p>\n

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Les setmanes de la moda que ofereixen Barcelona (080BFW)<\/a>, Madrid (MBFW)<\/a>i les grans capitals europees, no compten amb marques que treballen dia a dia per consolidar models de negoci m\u00e9s sostenibles?<\/p>\n

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Amb el benent\u00e8s que en un futur no massa lluny\u00e0, la moda ser\u00e0 sostenible o no ser\u00e0, i veient el ventall de marques amb cultura sostenible que han desfilat en les \u00faltimes edicions de les respectives Fashion Week<\/em> Europees presentades aquest \u00faltim mes setembre \u2013 el mes de la moda per excel\u00b7l\u00e8ncia-,<\/em> la nostra conclusi\u00f3 \u00e9s clara.<\/p>\n

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I \u00e9s que, si b\u00e9 \u00e9s important oferir espais de reuni\u00f3 per a nous professionals que treballin donant veu a marques emergents, fora del circuit habitual dels esdeveniments de moda consolidats; tamb\u00e9 \u00e9s important no tractar la sostenibilitat com a \u00fanic element diferencial dels circuits alternatius. Aix\u00f2, podria restar valor identitari a les marques que actuen dins d’aquests circuits \u2013 que ofereixen molt m\u00e9s que sostenibilitat-<\/em> i podria restar for\u00e7a a una ind\u00fastria global que lluita per una transformaci\u00f3 integral del sector cap a models m\u00e9s sostenibles.<\/p>\n

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Aix\u00ed doncs, estimades organitzadores \u2013 i amigues-,<\/em> qu\u00e8 us sembla un canvi de naming per a la pr\u00f2xima edici\u00f3? Estarem atents ;)[\/vc_column_text][vc_empty_space][vc_single_image image=”7079″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Tot sobre la nostra \u00faltima cita amb la Moda Sostenible.<\/p>\n","protected":false},"author":3,"featured_media":7567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[106],"tags":[],"yoast_head":"\nBARCELONA SUSTAINABLE FASHION WEEK - DRA.H\u00d6PE'S<\/title>\n<meta name=\"description\" content=\"Barcelona Sustainable Fashion week, l'esdeveniment que t\u00e9 com a objectiu donar visibilitat a marques i dissenyadors amb cultura sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/ca\/barcelona-sustainable-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BARCELONA SUSTAINABLE FASHION WEEK - DRA.H\u00d6PE'S\" \/>\n<meta property=\"og:description\" content=\"Barcelona Sustainable Fashion week, l'esdeveniment que t\u00e9 com a objectiu donar visibilitat a marques i dissenyadors amb cultura sostenible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doctorahopes.com\/ca\/barcelona-sustainable-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"DRA.H\u00d6PE'S\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T11:15:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doctorahopes.com\/wp-content\/uploads\/2023\/09\/BSFW-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Berta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doctorahopes.com\/ca\/barcelona-sustainable-fashion-week\/\",\"url\":\"https:\/\/doctorahopes.com\/ca\/barcelona-sustainable-fashion-week\/\",\"name\":\"BARCELONA SUSTAINABLE FASHION WEEK - 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