SHOW CONCEPT

“SPECIALISTS IN SHOW CONCEPT TO GO FROM STORYTELLING TO STORYDOING, OR IN OTHER WORDS: SPECIALISTS IN TURNING THE CONCEPT INTO ACTION”

THE PROMOTER OF YOUR BRAND IS IN ITS ACTIONS

How do you transform your brand into a user experience?

The Chinese proverb said it:
“Tell me and I will forget, show me and I will remember, involve me and I will learn”.

Today the value of a brand is not measured by the art of telling its story, but by the art of making its story a reality. Converting the story into experiences for the user. That is what our Show Concept. is dedicated to.

We convey the whole conceptual universe of the brand through coherent communication actions, coordinating the necessary teams so the strategy does not merely remain as an idealistic description of what we would like the brand to be, but transforming it into what it can be.

We work on the activation of the brand converting the storytellinginto storydoing. We go from “what can we say?” to “what can we do?”, designing coherent and relevant actions.

WE GENERATE DIFFERENTIATING USER EXPERIENCES TO TRANSFER THE WHOLE CONCEPTUAL UNIVERSE OF THE BRAND AND TO HAVE AN IMPACT ON ALL ITS POINTS OF CONNECTION WITH THE USER.

Areas of action to bring your brand to life

Naming

We develop your own naming strategies to construct proposals that go beyond the name.

Showrooms, concept stores and roadshows:

We conceptualise the spaces so they become a brand experience for the user: before, during and after their visit.

Collections

We analyse the context, the brand value proposal and we give a voice to the collection:
‣ Creative concept
‣ Areas of development and actions
‣ Identifiable messages and development of the global collection content
‣ Management and coordination of the communication elements of the collection

Brand activation and marketing and advertising campaigns.

We analyse the brand objectives and/or those of the campaign, target audience and action frameworks.
In this way we define:
> Creative concept
> Areas of development and actions
> Identifiable messages and development of the global campaign content
> User experience
> Campaign management and coordination

Brand Guardian Service

We become part of your team, accompanying you in the decision-making and
etting involved in the day-to-day operation of your brand. In this way we monitor that all the actions carried out are coherent and make them consistent; they must always remain loyal to the proposal of value. This is especially recommended if the company does not a marketing department.

Content marketing:

We define strategies and editorial lines to open the brand universe and reach new
potential audiences through contents of interest.
> Search analysis
> Keywords
> Editorial lines
> Tone and style as per the type of content.

Visual merchandising: Product staging, packaging and visibility.

We assess and design strategies so the points of sale (on-line and offline) reflect the desired brand image and achieve the established business objectives. In this way, we support users’ perception of the brand, the view of the product or service and client experiences.

> Definition of strategies
> Style guides
> Layout
> Asesoramiento en diseño de espacios comerciales (tienda, corners, pop-up stores, showroom)
> Web architecture and e-commerce to improve the user experience
> Promotional items
> Implementation of campaigns
> Advice on sustainable packaging

TIPS SO YOUR ACTION GENERATES REACTION:

Ask yourself what the customer expects from you

Just for a moment, become your “alter ego”, your brand. You have a load of acquaintances who know who you are and what you do. Some of them may even become your friends, it depends on where, how and when you met them. What do you think they all expect from you?

Answer thinking about what you can do for them

Listen to your clients, find out what their aspirations and objectives in life are and think what you can do so they achieve them or to pave the way.

Think about what your objectives are

Align your objectives with those of your customers and think about something that can make you all happy. Everything you do for your clients must be in line with your objectives and respond to your brand values.

Measure the impact you want to achieve, how far do you want to go?

You must have a clear goal to define your areas of action. Remember you must have control.

Take a chance and don’t do things by halves

Don’t worry if you cannot make everyone happy. Focus on your actions being coherent with what the brand defends and, when you are sure, put the pedal to the metal! This way you will have an impact on your fans and will connect with new audiences that are in line with your brand. And if any hater appears, just think that we all have one, that’s life!

Look for good allies. The path will be easier and, possibly, more beautiful 🙂

Surround yourself with professionals for the development of all areas of action of your business. A trusty team is the foundation for success. If you cannot be an expert in everything, become an expert at choosing good companions for your journey.

DIAGNOSIS AND ACTION CORNERS