NEXT GENERATION BRANDS

We have exclusivity for sustainable brands with values, which we call: Next generation brands

In exclusive

“I AM SUSTAINABLE AND I AM CHIC”: THE CHALLENGE FOR THE SECTOR TO ESTABLISH ITSELF IN A CONSCIOUS INDUSTRY WITH SUSTAINABLE CULTURE

How to overturn clichés? or, how should brands with sustainable culture defend their aesthetic and hedonistic attributes?

As firm followers ofbrands with sustainable culture, we found ourselves alone before a world that did not know of its potential.

It is normal for the general public to pigeonhole brands with sustainable culture in specific styles, completely unaware of the global nature of the proposals we have in the pipeline today. Brands with different positionings in price and style with which we will manage to meet the changing demands of the global market.

However, at the moment these brands are found in a niche market, in which only the target audience that is aware of change participates, while they could be part of the global and general target audience, with offers able to respond to their aspirations and make their dreams come true.

Aware of this reality and of the limitations this generates for the growth of the only business model we want possible, we arrive on scene to promote the transformation of the next generation brands.

DRA.HÖPE’S comes with new energy to contribute to the renovation of the sector, under a holistic and ambitious gaze that enables the next generation brands to reach new potential audiences. This is how we base our strategies on the target audience. We work with the typical concepts of the sector, such as fashion psychology, sociology of trends and differential benefits that today’s customers are looking for.

We give brands their own personality so they can develop over time, optimising their business and bringing new values to the sector that continue building the fashion culture of the 21st century: social, sustainable, aspirational and identity-related.

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In exclusive

THE NEXT GENERATION BRANDS MUST WIN THE BATTLE

The future of fashion and lifestyle is in the hands of the next generation brands and reminds us that the world needs brave proposals full of talent, awareness and love.

In exclusive

LONG LIVE FASHION, BEAUTY AND LIFESTYLE. THIS IS THE FUTURE WE WANT.

The key to change is in the consumption. We must work on brands with sustainable culture able to generate a new offer: conscious, sustainable and aspirational for the client.