{"id":6109,"date":"2022-01-08T15:35:30","date_gmt":"2022-01-08T15:35:30","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-design-thinking\/"},"modified":"2022-11-11T12:33:26","modified_gmt":"2022-11-11T12:33:26","slug":"design-thinking","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/en\/branding\/design-thinking\/","title":{"rendered":"DRA.H\u00d6PE’S | DESIGN THINKING"},"content":{"rendered":"

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DESIGN THINKING<\/h1>\n

\u201cSPECIALISTS IN DESIGN THINKING FOR INNOVATIVE STRATEGIES, OR IN OTHER WORDS: SPECIALISTS IN GIVING FREE REIN TO THINKING WITHOUT LIMITATIONS\u201d<\/h2>\n

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YOUR BUSINESS IS UNIQUE AND SHOULD FOLLOW ITS OWN RULES<\/div>\n
How do you create a brand that meets the objectives of your business?<\/div>\n

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To establish some strong pillars<\/span> for you brand it is essential you think of it as something unique. That means going beyond what others have already done, adapting to your own model and designing your strategies to meet your business objectives, to the market demand and to existing opportunities.<\/div>\n

 <\/p>\n

The idea is to establish connections<\/span> that promote the development of innovative solutions<\/span> that enable organic growth of the brand. This is what our Design Thinking<\/i><\/span> corner is dedicated to. The idea is to think about the brand and the business in an open and creative way.<\/div>\n

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Knowing the target audience well, studying the insights and creating opportunities for connection to guide the fundamental pillars of the brand platform,<\/span> forging its own path.<\/div>\n

 <\/p>\n

We use lateral thinking methods that allow us to include everything that may be relevant for<\/span> the brand and its areas of action in the system. We activate subroutines, generate empirical frameworks and obtain own connection formulas that generate stronger pillars for the brand. In this way, through active and reactive thinking techniques, we develop innovative strategies, generate positive synergies between the agents involved and create own business models.<\/div>\n

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WE CREATE OWN BUSINESS MODELS ACCORDING TO THE BRAND OFFER AND MARKET DEMAND, CONSTRUCTING AND\/OR REFORMULATING THE BASES FOR TRANSFORMING A BRAND, IN A BRAND WITH A FUTURE.<\/p>\n

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AREAS OF THOUGHT FOR THE DEVELOPMENT OF YOUR BUSINESS<\/h5>\n

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Costumer insights<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We study customers\u2019 behaviour<\/span> to discover how they think, what they look for and how we can connect with them. It is not just about creating profiles, but understanding and empathizing with them. Looking for the most relevant insights<\/span> that describe the obstacles and\/or opportunities of the brand to create new hope among today\u2019s audience, that is informed and has values, and to generate a positive impact<\/span> for them and for the whole world.
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Map of opportunities<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We are in a highly saturated global market where competition continues to grow in leaps and bounds. But luckily the world changes!<\/span>, it moves forward every day and generates new opportunities for you and your business. You can have an impact on new tribes or subcultures, enter new categories, affect actions far beyond your brand, etc. We outline a path towards new opportunities<\/span> that will enable you to create a positive impact to continue growing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241096041{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Brand architecture<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We optimise the structural system<\/span> of your offer so it adapts to your business model. Working with a suitable brand architecture<\/span> is essential to attain the business objectives, optimise the company costs and improve the visibility of the offer of brand products. We identify the business lines and areas of action of your brand and organise them to improve their competitiveness.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241106300{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Brand platform<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We design and describe the fundamental pillars of your brand: target, concept, context<\/span> and differentiating proposal.<\/span> The Must haves<\/i><\/span> to obtain the ideal positioning, distance yourself from the competition and connect with today\u2019s audience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1632588172968{background-color: #f4f4f6 !important;}” el_id=”containerBackground”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-servicios-circulos” css=”.vc_custom_1636310838361{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space][vc_single_image image=”6398″ img_size=”full” css_animation=”fadeInUpBig” el_class=”infografia”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1638464566196{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/tips-verd.png?id=4695) !important;background-position: 0 0 !important;background-repeat: repeat !important;}” el_class=”fila-tips tips-design”][vc_column][vc_empty_space][vc_column_text el_class=”titular-tips”]<\/p>\n

TIPS TO ALIGN YOUR BRAND WITH YOUR BUSINESS<\/h2>\n

[\/vc_column_text][vc_empty_space height=”26px”][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxODQlMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular” css=”.vc_custom_1632589870813{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

DIAGNOSIS AND ACTION CORNERS<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5721″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/en\/branding#corners”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

LET\u2019S START AT THE BEGINNING<\/p>\n

Are you a brand or are you considering creating your own business based on sustainable culture?<\/p>\n

Contact with DRA.H\u00d6PE\u2019S and begin to build an inspiring future for your business, and for the world.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACT NOW<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098887935{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/design-thinking-1.png?id=3665) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-design”][vc_column][vc_single_image image=”5611″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] DESIGN THINKING \u201cSPECIALISTS IN DESIGN THINKING FOR INNOVATIVE STRATEGIES, OR IN OTHER WORDS: SPECIALISTS IN GIVING FREE REIN TO THINKING WITHOUT LIMITATIONS\u201d [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153385521{padding-top: 50px !important;padding-right:…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6094,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nDRA.H\u00d6PE’S | DESIGN THINKING<\/title>\n<meta name=\"description\" content=\"Design thinking: the method of DRA. 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