{"id":6113,"date":"2022-01-08T15:51:14","date_gmt":"2022-01-08T15:51:14","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-show-concept\/"},"modified":"2022-11-11T12:33:42","modified_gmt":"2022-11-11T12:33:42","slug":"show-concept","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/en\/branding\/show-concept\/","title":{"rendered":"DRA.H\u00d6PE’S | SHOW CONCEPT"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635097310088{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/show-concept.jpg?id=3663) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-show”][vc_column][vc_single_image image=”5611″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

SHOW CONCEPT<\/h1>\n

\u201cSPECIALISTS IN SHOW CONCEPT TO GO FROM STORYTELLING TO STORYDOING, OR IN OTHER WORDS: SPECIALISTS IN TURNING THE CONCEPT INTO ACTION\u201d<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153406036{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4f4f6 !important;}” el_class=”fila-servicios-hijo”][vc_column][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

THE PROMOTER OF YOUR BRAND IS IN ITS ACTIONS<\/div>\n
How do you transform your brand into a user experience?<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

The Chinese proverb said it:
\n\u201cTell me and I will forget, show me and I will remember, involve me and I will learn\u201d.<\/i><\/div>\n

 <\/p>\n

Today the value of a brand<\/span> is not measured by the art of telling its story, but by the art of making its story a reality.<\/span> Converting the story into experiences for the user. That is what our Show Concept.<\/i><\/span> is dedicated to.<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

We convey the whole conceptual universe of the brand through coherent communication actions, coordinating the necessary teams so the strategy does not merely remain as an idealistic description of what we would like the brand to be, but transforming it into what it can be.<\/div>\n

 <\/p>\n

We work on the activation of the brand converting the storytelling<\/span>into storydoing.<\/span> We go from \u201cwhat can we say?\u201d to \u201cwhat can we do?\u201d, designing coherent and relevant actions.<\/span><\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular fila-titular-servicios-show fila-titular-servicios-core” css=”.vc_custom_1636044883187{background-color: #c4b8e0 !important;}”][vc_column][vc_column_text]<\/p>\n

WE GENERATE DIFFERENTIATING USER EXPERIENCES TO TRANSFER THE WHOLE CONCEPTUAL UNIVERSE OF THE BRAND AND TO HAVE AN IMPACT ON ALL ITS POINTS OF CONNECTION WITH THE USER.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635092441968{background-color: #f4f4f6 !important;}” el_class=”servicios-triple-titular servicios-triple-titular-core”][vc_column css=”.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

Areas of action to bring your brand to life<\/h5>\n

<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-cuadros-home fila-cuadros-servicios-show”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241227930{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Naming<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We develop your own naming strategies<\/span> to construct proposals that go beyond the name.
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241236732{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Showrooms, concept stores and roadshows:<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We conceptualise the spaces<\/span> so they become a brand experience<\/span> for the user: before, during and after their visit.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241246240{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Collections<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We analyse the context, the brand value proposal and we give a voice to the collection:
\n\u2023 Creative concept
\n\u2023 Areas of development and actions
\n\u2023 Identifiable messages and development of the global collection content
\n\u2023 Management and coordination of the communication elements of the collection
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241255568{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Brand activation and marketing and advertising campaigns.<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We analyse the brand objectives and\/or those of the campaign, target audience and action frameworks.
\nIn this way we define:
\n><\/span> Creative concept
\n><\/span> Areas of development and actions
\n><\/span> Identifiable messages and development of the global campaign content
\n><\/span> User experience
\n><\/span> Campaign management and coordination[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241277882{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Brand Guardian Service<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We become part of your team,<\/span> accompanying you in the decision-making and
\netting involved in the day-to-day operation of your brand. In this way we monitor that all the actions carried out are coherent and make them consistent; they must always remain loyal<\/span> to the proposal of value. This is especially recommended if the company does not a marketing department.
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241286684{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Content marketing:<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We define strategies and editorial lines<\/span> to open the brand universe and reach new
\npotential audiences through contents of interest.<\/span>
\n><\/span> Search analysis
\n><\/span> Keywords
\n><\/span> Editorial lines
\n><\/span> Tone and style as per the type of content.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1636045012342{background-color: #ffffff !important;}”][vc_column_inner css=”.vc_custom_1636241305877{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 0px !important;padding-left: 110px !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Visual merchandising: Product staging, packaging and visibility.<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1636045055605{background-color: #ffffff !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241316143{padding-top: 0px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;}”][vc_column_text el_class=”servicios-cuadros-fila-2″]We assess and design strategies so the points of sale (on-line and offline) reflect the desired brand image and achieve the established business objectives. In this way, we support users\u2019 perception<\/span> of the brand, the view of the product or service and client experiences.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241324593{padding-top: 0px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;}”][vc_column_text el_class=”servicios-cuadros-fila-2″]><\/span> Definition of strategies
\n><\/span> Style guides
\n><\/span> Layout
\n><\/span> Asesoramiento en dise\u00f1o de espacios comerciales (tienda, corners, pop-up stores, showroom)
\n><\/span> Web architecture and e-commerce to improve the user experience
\n><\/span> Promotional items
\n><\/span> Implementation of campaigns
\n><\/span> Advice on sustainable packaging[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1632588172968{background-color: #f4f4f6 !important;}” el_id=”containerBackground”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-servicios-circulos” css=”.vc_custom_1636310668066{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space][vc_single_image image=”6388″ img_size=”full” css_animation=”fadeInUpBig” el_class=”infografia”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1638463988742{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/TIPS-LILA_ok.png?id=4697) !important;background-position: 0 0 !important;background-repeat: repeat !important;}” el_class=”fila-tips tips-show”][vc_column][vc_empty_space][vc_column_text el_class=”titular-tips”]<\/p>\n

TIPS SO YOUR ACTION GENERATES REACTION:<\/h2>\n

[\/vc_column_text][vc_empty_space height=”26px”][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxODUlMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular” css=”.vc_custom_1632589870813{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

DIAGNOSIS AND ACTION CORNERS<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5721″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/en\/branding#corners”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

LET\u2019S START AT THE BEGINNING<\/p>\n

Are you a brand or are you considering creating your own business based on sustainable culture?<\/p>\n

Contact with DRA.H\u00d6PE\u2019S and begin to build an inspiring future for your business, and for the world.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACT NOW<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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