{"id":6117,"date":"2022-01-08T15:59:12","date_gmt":"2022-01-08T15:59:12","guid":{"rendered":"https:\/\/doctorahopes.com\/dra-hopes-fashion-branding-consulting-2\/dra-hopes-brand-values\/"},"modified":"2022-11-11T12:33:38","modified_gmt":"2022-11-11T12:33:38","slug":"brand-values","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/en\/branding\/brand-values\/","title":{"rendered":"DRA.H\u00d6PE’S | BRAND VALUES"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098029504{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/header_brandvalues.jpg?id=3664) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-brand”][vc_column][vc_single_image image=”5611″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

BRAND VALUES<\/h1>\n

\u201cSPECIALISTS IN BRAND VALUES TO CREATE A
\nBRAND IDENTITY AND PERSONALITY, OR, IN OTHER WORDS: SPECIALISTS IN PUTTING HEART INTO IDEAS\u201d<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153366805{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4f4f6 !important;}” el_class=”fila-servicios-hijo”][vc_column][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

YOUR BRAND IS MUCH MORE THAN YOUR PRODUCTS<\/div>\n
What is the intangible value of your brand?<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

Talking about brand and only considering your offer of products is like talking about people only using stereotypes, they have little to do with our individual personality. Today\u2019s target audience does not buy products,<\/span> it buys related values.<\/span> And this is what we must communicate.<\/div>\n

 <\/p>\n

Brands have a duty to give the public the opportunity to be part of experiences that speak for them,<\/span> that transmit their own values and reflect similar personalities.<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”banner-1 banner-servicios banner-servicios-core”]<\/p>\n

And that is what our Brand Values<\/span> area is dedicated to, to putting heart into the brands that are able to transmit their own values and personality.<\/div>\n

 <\/p>\n

We work the brand strategy<\/span> from a holistic point of view. We listen to it, we understand it and we define the reasons for its existence. We shape it into a unique character, we define its personality and its behaviour so it can grow freely, keeping its DNA and generating connections of trust<\/span> with the target audience.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular fila-titular-servicios-core” css=”.vc_custom_1635098568401{background-color: #f7846d !important;}”][vc_column][vc_column_text]<\/p>\n

WE DEFINE: ESSENCE OF THE BRAND, BENEFITS, ATTRIBUTES, PERSONALITY AND FUNCTIONALITIES TO MATCH TODAY\u2019S CUSTOMERS.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635092441968{background-color: #f4f4f6 !important;}” el_class=”servicios-triple-titular servicios-triple-titular-core”][vc_column css=”.vc_custom_1629457545696{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}”][vc_column_text]<\/p>\n

Areas of behaviour to bring value to your brand<\/h5>\n

<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-cuadros-home fila-cuadros-home-servicios-detalle”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241184548{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Corporate identity<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We bring the concept of brand<\/span> to life, taking into account everything offered beyond your products. We analyse the reasons for its existence:<\/span> why, what for and who for, and we define its true essence. This will be its real value.<\/span>
\n<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241192950{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Brand personality:<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]Through the study of archetypes<\/span> we construct its personality and outline coherent conduct<\/span> that will become a reflection of the values.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241200404{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #ffffff !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Communication strategy<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We establish the lines of communication<\/span> of your brand so all its know-how<\/span> can be made visible. We define functionalities, territories, tone, style and identifiable messages. The appropriate channels<\/span> for the communication of the brand, generating a strong, recognisable identity, with values.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1636241211428{padding-top: 70px !important;padding-right: 110px !important;padding-bottom: 50px !important;padding-left: 110px !important;background-color: #f4f4f6 !important;}”][vc_column_text el_class=”home-cuadros-texto-fila-1 servicios-cuadros-fila-1″]<\/p>\n

Communication and action plan<\/h3>\n

[\/vc_column_text][vc_column_text el_class=”servicios-cuadros-fila-2″]We develop a scheduled action plan<\/span> to ensure the correct development of the brand over time. The communication plan will always be established depending on the business, marketing and communication objectives for the short, mid and long-term.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1632588172968{background-color: #f4f4f6 !important;}” el_id=”containerBackground”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-servicios-circulos” css=”.vc_custom_1636310707527{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space][vc_single_image image=”6378″ img_size=”full” css_animation=”fadeInUpBig” el_class=”infografia”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1638460102229{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/12\/TIPS-TRONJA.png?id=4673) !important;background-position: 0 0 !important;background-repeat: repeat !important;}” el_class=”fila-tips tips-brand”][vc_column][vc_empty_space][vc_column_text el_class=”titular-tips”]<\/p>\n

TIPS FOR TRANSMITTING NEW VALUES TO YOUR BRAND<\/h2>\n

[\/vc_column_text][vc_empty_space height=”26px”][vc_raw_html]JTVCc2xpZGUtYW55dGhpbmclMjBpZCUzRCUyNzYxODIlMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home entrevista-titular” css=”.vc_custom_1632589870813{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

DIAGNOSIS AND ACTION CORNERS<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5721″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/en\/branding#corners”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

LET\u2019S START AT THE BEGINNING<\/p>\n

Are you a brand or are you considering creating your own business based on sustainable culture?<\/p>\n

Contact with DRA.H\u00d6PE\u2019S and begin to build an inspiring future for your business, and for the world.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACT NOW<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635098029504{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/header_brandvalues.jpg?id=3664) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes cabecera-servicios-brand”][vc_column][vc_single_image image=”5611″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] BRAND VALUES \u201cSPECIALISTS IN BRAND VALUES TO CREATE A BRAND IDENTITY AND PERSONALITY, OR, IN OTHER WORDS: SPECIALISTS IN PUTTING HEART INTO IDEAS\u201d [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1635153366805{padding-top: 50px…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6094,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nDRA.H\u00d6PE’S | BRAND VALUES<\/title>\n<meta name=\"description\" content=\"Brand values \u200b\u200bor how to put hearts to brands so that they are able to transmit their own values \u200b\u200band connect with today's public.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/en\/branding\/brand-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DRA.H\u00d6PE’S | BRAND VALUES\" \/>\n<meta property=\"og:description\" content=\"Brand values \u200b\u200bor how to put hearts to brands so that they are able to transmit their own values 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