THE NEXT GENERATION BRANDS MUST WIN THE BATTLE<\/h3>\n
\nThe future of fashion and lifestyle is in the hands of the next generation brands and reminds us that the world needs brave proposals full of talent, awareness and love.<\/div>\n
\n[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]T<\/span>he fashion<\/span> and lifestyle<\/span> industry has reached the point of no return where not even the trends that fill shop windows season after season can hide the crisis of values in which the sector and its followers find themselves.
\nThe data speak for themselves –I assume that I am not revealing anything new to those who have got as far as this point, but it is always a good idea to remind the scatter-brained among us \ud83d\ude09<\/em>– .[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]Today, fashion is the second most polluting industry<\/span> in the world after petrol. It generates 10% of gas emissions and 20% of water pollution. It accumulates tonnes of waste and squanders 1.5 trillion tonnes of water per year, depleting stocks of natural resources.<\/p>\n <\/p>\n
Fast fashion and the low-cost industry are not supported by sales, but by cheap labour<\/span> in countries such as China, Bangladesh, India, etc., where a decent wage does not represent even a fifth of what would be considered a decent wage and where millions of children are forced to work.<\/p>\n <\/p>\n
Today we consume 5 times more<\/span> than what our grandparents consumed, we spend millions of euros every year throwing away clothes that we could continue using, making it waste, and, if we continue in this way, we will end the world sooner rather than later.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5865″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]But among these dark clouds that seem to be cast by a marvellous sector that throughout its history has been the creator of dreams and identities, a participant in great social changes and that has become, on numerous occasions, an escape route for hedonism and good taste, a gap is now opening to let in the light thanks to the next generation brands.<\/span>[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_raw_html]PGRpdiBjbGFzcz0iY3VhZHJvLWRlc3RhY2FkbyI+PGltZyBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9jb21ldGVzLnBuZyI+VGhhdCBpcyB3aGF0IHdlIGxpa2UgdG8gY2FsbCBvdXI8YnI+IGNsaWVudHMsIG5leHQgZ2VuZXJhdGlvbiBicmFuZHMuPC9kaXY+[\/vc_raw_html][vc_column_text]<\/p>\nThat is what we like to call our clients, next generation brands. We exclusively work for them. We bring our expertise in the area of marketing and communication thanks to our specialisation in: branding,<\/a> brand strategy<\/a> and business development.<\/a> We admire these new brands and join forces with them. Because that is what they are, that is what DRA.H\u00d6PE\u2019S is, and that is how we want the sector to develop.<\/div>\n[\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5867″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text]So we only join forces with brands with a collective conscience<\/span> that work with principles of sustainability and social well-being.<\/span> Brands that are created with the values that today\u2019s society pursues – or should pursue<\/em>. Aware of the need for change. Brands that bring value to the next generations with lifestyles and garments that bear in mind the aspirations of today\u2019s target audience, without compromising others\u2019 rights or the capacity of the planet, and that guarantee a balance between economic growth, the environment and social well-being.<\/p>\n <\/p>\n
Now that it seems there are brave people with talent, heart and awareness who work with meaning, let\u2019s join forces, let\u2019s generate hope and let\u2019s win the battle of the sector.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\nMore News<\/h2>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5749″ img_size=”full” onclick=”custom_link” el_id=”imagen1″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-long-live-fashion-beauty-and-lifestyle\/”][vc_raw_html el_class=”plus negro” el_id=”boton1″]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmRvY3RvcmFob3Blcy5jb20lMkZlbiUyRmNsaWVudHMlMkZpbi1leGNsdXNpdmUtbG9uZy1saXZlLWZhc2hpb24tYmVhdXR5LWFuZC1saWZlc3R5bGUlMkYlMjIlM0UlM0NkaXYlM0UlMkIlM0MlMkZkaXYlM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n
In exclusive<\/div>\nLONG LIVE FASHION, BEAUTY AND LIFESTYLE. THIS IS THE FUTURE WE WANT.<\/h3>\n
\nThe key to change is in the consumption. We must work on brands with sustainable culture able to generate a new offer: conscious, sustainable and aspirational for the client.<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5747″ img_size=”full” onclick=”custom_link” el_id=”imagen2″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/”][vc_raw_html el_class=”plus negro” el_id=”boton2″]PGEgaHJlZj0iaHR0cHM6Ly9kb2N0b3JhaG9wZXMuY29tL2VuL2NsaWVudHMvaW4tZXhjbHVzaXZlLWktYW0tc3VzdGFpbmFibGUtYW5kLWktYW0tY2hpYy8iPjxkaXY+KzwvZGl2PjwvYT4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n
In exclusive<\/div>\n\u201cI AM SUSTAINABLE AND I AM CHIC\u201d: THE CHALLENGE FOR THE SECTOR TO ESTABLISH ITSELF IN A CONSCIOUS INDUSTRY WITH SUSTAINABLE CULTURE.<\/h3>\n
\nHow to overturn clich\u00e9s? or, how should brands with sustainable culture defend their aesthetic and hedonistic attributes?<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n
Sectors<\/h2>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636746378215{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n
THESE ARE THE AGENTS FOR CHANGE<\/h4>\nDiscover all the sectors we push to generate social impact.<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-banners fila-banners-clientes”][vc_column width=”1\/3″]\n
\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t![\"banner](\"https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/fotoc1-min.jpg\")
\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable fashion\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t![\"banner](\"https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/fotoc2-min.jpg\")
\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable beauty\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n\n\t\n\t\t\t\t\t
\n
[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]T<\/span>he fashion<\/span> and lifestyle<\/span> industry has reached the point of no return where not even the trends that fill shop windows season after season can hide the crisis of values in which the sector and its followers find themselves. <\/p>\n Fast fashion and the low-cost industry are not supported by sales, but by cheap labour<\/span> in countries such as China, Bangladesh, India, etc., where a decent wage does not represent even a fifth of what would be considered a decent wage and where millions of children are forced to work.<\/p>\n <\/p>\n Today we consume 5 times more<\/span> than what our grandparents consumed, we spend millions of euros every year throwing away clothes that we could continue using, making it waste, and, if we continue in this way, we will end the world sooner rather than later.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5865″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]But among these dark clouds that seem to be cast by a marvellous sector that throughout its history has been the creator of dreams and identities, a participant in great social changes and that has become, on numerous occasions, an escape route for hedonism and good taste, a gap is now opening to let in the light thanks to the next generation brands.<\/span>[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_raw_html]PGRpdiBjbGFzcz0iY3VhZHJvLWRlc3RhY2FkbyI+PGltZyBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9jb21ldGVzLnBuZyI+VGhhdCBpcyB3aGF0IHdlIGxpa2UgdG8gY2FsbCBvdXI8YnI+IGNsaWVudHMsIG5leHQgZ2VuZXJhdGlvbiBicmFuZHMuPC9kaXY+[\/vc_raw_html][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5867″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text]So we only join forces with brands with a collective conscience<\/span> that work with principles of sustainability and social well-being.<\/span> Brands that are created with the values that today\u2019s society pursues – or should pursue<\/em>. Aware of the need for change. Brands that bring value to the next generations with lifestyles and garments that bear in mind the aspirations of today\u2019s target audience, without compromising others\u2019 rights or the capacity of the planet, and that guarantee a balance between economic growth, the environment and social well-being.<\/p>\n <\/p>\n Now that it seems there are brave people with talent, heart and awareness who work with meaning, let\u2019s join forces, let\u2019s generate hope and let\u2019s win the battle of the sector.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5749″ img_size=”full” onclick=”custom_link” el_id=”imagen1″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-long-live-fashion-beauty-and-lifestyle\/”][vc_raw_html el_class=”plus negro” el_id=”boton1″]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmRvY3RvcmFob3Blcy5jb20lMkZlbiUyRmNsaWVudHMlMkZpbi1leGNsdXNpdmUtbG9uZy1saXZlLWZhc2hpb24tYmVhdXR5LWFuZC1saWZlc3R5bGUlMkYlMjIlM0UlM0NkaXYlM0UlMkIlM0MlMkZkaXYlM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5747″ img_size=”full” onclick=”custom_link” el_id=”imagen2″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/”][vc_raw_html el_class=”plus negro” el_id=”boton2″]PGEgaHJlZj0iaHR0cHM6Ly9kb2N0b3JhaG9wZXMuY29tL2VuL2NsaWVudHMvaW4tZXhjbHVzaXZlLWktYW0tc3VzdGFpbmFibGUtYW5kLWktYW0tY2hpYy8iPjxkaXY+KzwvZGl2PjwvYT4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636746378215{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-banners fila-banners-clientes”][vc_column width=”1\/3″]\n
\nThe data speak for themselves –I assume that I am not revealing anything new to those who have got as far as this point, but it is always a good idea to remind the scatter-brained among us \ud83d\ude09<\/em>– .[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]Today, fashion is the second most polluting industry<\/span> in the world after petrol. It generates 10% of gas emissions and 20% of water pollution. It accumulates tonnes of waste and squanders 1.5 trillion tonnes of water per year, depleting stocks of natural resources.<\/p>\nMore News<\/h2>\n
LONG LIVE FASHION, BEAUTY AND LIFESTYLE. THIS IS THE FUTURE WE WANT.<\/h3>\n
\n\u201cI AM SUSTAINABLE AND I AM CHIC\u201d: THE CHALLENGE FOR THE SECTOR TO ESTABLISH ITSELF IN A CONSCIOUS INDUSTRY WITH SUSTAINABLE CULTURE.<\/h3>\n
\nSectors<\/h2>\n
THESE ARE THE AGENTS FOR CHANGE<\/h4>\n
\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable fashion\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable beauty\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
![\"banner](\"https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/fotoc3-min.jpg\")
\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t