{"id":6141,"date":"2022-01-08T17:22:18","date_gmt":"2022-01-08T17:22:18","guid":{"rendered":"https:\/\/doctorahopes.com\/branding-for-sustainable-business-models-dr-hopes\/in-exclusive-dra-hopes-i-am-sustainable-and-i-am-chic\/"},"modified":"2022-11-11T13:00:04","modified_gmt":"2022-11-11T13:00:04","slug":"in-exclusive-i-am-sustainable-and-i-am-chic","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/","title":{"rendered":"IN EXCLUSIVE | DRA.H\u00d6PE’S – I am sustainable and I am Chic"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5605″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

NEXT GENERATION BRANDS<\/h1>\n

We have exclusivity for sustainable brands with values, which we call: Next generation brands<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633643551179{background-color: #f4f4f6 !important;}” el_class=”fila-inicial-exclusiva”][vc_column][vc_column_text]<\/p>\n

In exclusive<\/div>\n

\u201cI AM SUSTAINABLE AND I AM CHIC\u201d: THE CHALLENGE FOR THE SECTOR TO ESTABLISH ITSELF IN A CONSCIOUS INDUSTRY WITH SUSTAINABLE CULTURE<\/h3>\n
\n
How to overturn clich\u00e9s? or, how should brands with sustainable culture defend their aesthetic and hedonistic attributes?<\/div>\n
\n

[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]A<\/span>s firm followers ofbrands with sustainable culture,<\/span> we found ourselves alone before a world that did not know of its potential. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]It is normal for the general public to pigeonhole brands with sustainable culture<\/span> in specific styles, completely unaware of the global nature of the proposals we have in the pipeline today. Brands with different positionings in price and style with which we will manage to meet the changing demands of the global market.<\/p>\n

 <\/p>\n

However, at the moment these brands are found in a niche market<\/span>, in which only the target audience that is aware of change participates, while they could be part of the global and general target audience, with offers able to respond to their aspirations and make their dreams come true.<\/p>\n

 <\/p>\n

Aware of this reality and of the limitations this generates for the growth of the only business model<\/u><\/a> we want possible, we arrive on scene to promote the transformation of the next generation brands.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5869″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_column_text]<\/p>\n

DRA.H\u00d6PE\u2019S comes with new energy to contribute to the renovation of the sector, under a holistic and ambitious gaze that enables the next generation brands to reach new potential audiences. This is how we base our strategies on the target audience. We work with the typical concepts of the sector, such as fashion psychology,<\/span> sociology of trends<\/span> and differential benefits<\/span> that today\u2019s customers are looking for.<\/div>\n

[\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5873″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text] We give brands their own personality so they can develop over time, optimising their business and bringing new values to the sector that continue building the fashion culture of the 21st century:<\/span> social, sustainable, aspirational and identity-related.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

More News<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5751″ img_size=”full” onclick=”custom_link” el_id=”imagen2″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-next-generation-brands\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

In exclusive<\/div>\n

THE NEXT GENERATION BRANDS MUST WIN THE BATTLE<\/h3>\n
\n
The future of fashion and lifestyle is in the hands of the next generation brands and reminds us that the world needs brave proposals full of talent, awareness and love.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5749″ img_size=”full” onclick=”custom_link” el_id=”imagen1″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-long-live-fashion-beauty-and-lifestyle\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

In exclusive<\/div>\n

LONG LIVE FASHION, BEAUTY AND LIFESTYLE. THIS IS THE FUTURE WE WANT.<\/h3>\n
\n
The key to change is in the consumption. We must work on brands with sustainable culture able to generate a new offer: conscious, sustainable and aspirational for the client.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

Sectors<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636746401416{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n

THESE ARE THE AGENTS FOR CHANGE<\/h4>\n
Discover all the sectors we push to generate social impact.<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-banners fila-banners-clientes”][vc_column width=”1\/3″]\n

\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable fashion\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable beauty\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial lifestyle\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633639092271{background-color: #78a2d1 !important;}” el_class=”fila-te-interesa fila-te-interesa-exclusiva”][vc_column][vc_row_inner el_class=”fila-titular-home fila-titular-clientes-3″][vc_column_inner][vc_column_text]<\/p>\n

Brands with DRA.H\u00d6PE\u2019S seal<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”conseguir-el-sello”][vc_column_inner el_class=”col-b1″ width=”1\/4″][vc_single_image image=”5637″ img_size=”full” alignment=”center” onclick=”custom_link” el_class=”imagen-sello” link=”https:%2F%2Fdoctorahopes.com%2Fclientes%2Fmarcas-con-sello%2F|”][\/vc_column_inner][vc_column_inner el_class=”col-b2″ width=”3\/4″][vc_column_text]<\/p>\n

IF YOU ARE A CONSCIOUS BRAND AND WISH FOR DRA.H\u00d6PE\u2019S TO JOIN YOUR TEAM, FIND OUT HOW TO OBTAIN THE SEAL HERE,
\nAND LET\u2019S START WORKING!<\/div>\n
Discover what DRA.H\u00d6PE\u2019S seal is and the 5 keys to obtaining it.<\/div>\n

[\/vc_column_text]\n Read +<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-3″ css=”.vc_custom_1633548165017{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

Diagnosis and action corners<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5721″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/en\/branding#corners”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633616586996{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

LET\u2019S START AT THE BEGINNING<\/p>\n

Are you a brand or are you considering creating your own business based on sustainable culture?<\/p>\n

Contact with DRA.H\u00d6PE\u2019S and begin to build an inspiring future for your business, and for the world.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACT NOW<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5605″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] NEXT GENERATION BRANDS We have exclusivity for sustainable brands with values, which we call: Next generation brands [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nIN EXCLUSIVE | DRA.H\u00d6PE’S – I am sustainable and I am Chic<\/title>\n<meta name=\"description\" content=\"Next generation brands. This is what we call the brands with a sustainable culture for which we work exclusively at DRA.H\u00d6PE\u2019S developing branding strategies, marketing actions, communication plans and advertising campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN EXCLUSIVE | DRA.H\u00d6PE’S – I am sustainable and I am Chic\" \/>\n<meta property=\"og:description\" content=\"Next generation brands. This is what we call the brands with a sustainable culture for which we work exclusively at DRA.H\u00d6PE\u2019S developing branding strategies, marketing actions, communication plans and advertising campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/\" \/>\n<meta property=\"og:site_name\" content=\"DRA.H\u00d6PE'S\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T13:00:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/\",\"url\":\"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/\",\"name\":\"IN EXCLUSIVE | DRA.H\u00d6PE’S – I am sustainable and I am Chic\",\"isPartOf\":{\"@id\":\"https:\/\/doctorahopes.com\/#website\"},\"datePublished\":\"2022-01-08T17:22:18+00:00\",\"dateModified\":\"2022-11-11T13:00:04+00:00\",\"description\":\"Next generation brands. 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