{"id":6153,"date":"2022-01-08T18:19:40","date_gmt":"2022-01-08T18:19:40","guid":{"rendered":"https:\/\/doctorahopes.com\/branding-for-sustainable-business-models-dr-hopes\/in-exclusive-dra-hopes-long-live-fashion-beauty-and-lifestyle\/"},"modified":"2022-11-11T12:59:58","modified_gmt":"2022-11-11T12:59:58","slug":"in-exclusive-long-live-fashion-beauty-and-lifestyle","status":"publish","type":"page","link":"https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-long-live-fashion-beauty-and-lifestyle\/","title":{"rendered":"IN EXCLUSIVE | DRA.H\u00d6PE’S – Long live fashion, beauty and lifestyle"},"content":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5605″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”]<\/p>\n

NEXT GENERATION BRANDS<\/h1>\n

We have exclusivity for sustainable brands with values, which we call: Next generation brands<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px” el_id=”animatedBackground2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633643551179{background-color: #f4f4f6 !important;}” el_class=”fila-inicial-exclusiva”][vc_column][vc_column_text]<\/p>\n

In exclusive<\/div>\n

LONG LIVE FASHION, BEAUTY AND LIFESTYLE. THIS IS THE FUTURE WE WANT.<\/h3>\n
\n
The key to change is in consumption, but before we must work to generate a new offer: conscious, sustainable and aspirational for the client.<\/div>\n
\n

[\/vc_column_text][vc_empty_space height=”72px”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_column_text]D<\/span>ata indicate that a new customer<\/span> has arrived who thinks about and questions their own standards of conduct regarding consumption and that increases the demand for sustainability.<\/span> The sector indicates that the offer to meet this new demand is increasing. However, customers and brands do not seem to be balanced.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column width=”1\/3″ el_class=”clientes-col-der”][vc_column_text]If the world is prepared to accept the change, why do there continue to be obstacles between the brands of sustainable fashion<\/a><\/u>, sustainable beauty<\/a><\/u>, social lifestyle<\/a><\/u> and their potential clients?<\/p>\n

 <\/p>\n

We know the future will be sustainable<\/span> or it will not exist, but, does this force us to ignore the personal, identity-related and hedonistic aspirations that today\u2019s customers are searching for?<\/p>\n

 <\/p>\n

Let us not forget that our customer, who we already know is not just buying a product, is looking to enjoy their garments They want to feel at ease with what they purchase and quench their aesthetic, social or arbitrary aspirations. They want to have their own experiences and feel attracted to them. And that is how they search for material things.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_class=”clientes-col-izq”][vc_single_image image=”5871″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias cliente-fila-noticias-exclusiva”][vc_column el_class=”clientes-col-central”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633645059752{background-color: #ffffff !important;}” el_class=”fila-con-exclamacion”][vc_column][vc_empty_space height=”46px”][vc_raw_html]PGRpdiBjbGFzcz0iY3VhZHJvLWRlc3RhY2FkbyI+PGltZyBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9jb21ldGVzLnBuZyI+V0UgTVVTVCBHRU5FUkFURSBBTiBBU1BJUkFUSU9OQUwgQU5EIFNVU1RBSU5BQkxFIE9GRkVSPC9kaXY+[\/vc_raw_html][vc_column_text]<\/p>\n

Today we must generate an aspirational and sustainable offer – although it may seems a little paradoxical – and this is where communication and strategic branding<\/a><\/u> come into their own.
\nFashion, beauty and lifestyle products<\/span> do not stop being fashion, beauty and lifestyle products just because they are sustainable, quite the opposite: they bring new values to the sector without detracting from their essence.<\/div>\n

[\/vc_column_text][vc_empty_space height=”36px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633647201302{background-color: #f4f4f6 !important;}” el_class=”noticia-principal”][vc_column width=”3\/5″][vc_single_image image=”5875″ img_size=”full”][\/vc_column][vc_column width=”2\/5″][vc_column_text]That is why we must break down barriers<\/span>. The new target audience must find brands that represent them easily, without wasting time searching for them. The next generation brands<\/span> must be present in all customers\u2019 day to day life and not just in a niche segment, but in the general target audience, in order to raise their voice and gain traction in the market. As with everything in life, change is only possible if it is accessible. So, if this is the future we want, how about if we start working to achieve it? LONG LIVE FASHION<\/a><\/u>, BEAUTY<\/a><\/u> AND LIFESTYLE<\/a><\/u> RAISING THE VOICE OF BRANDS WITH A SUSTAINABLE CULTURE.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”35px”][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

More News<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”clientes-fila-noticias”][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5751″ img_size=”full” onclick=”custom_link” el_id=”imagen1″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-next-generation-brands\/”][vc_raw_html el_class=”plus negro” el_id=”boton1″]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmRvY3RvcmFob3Blcy5jb20lMkZlbiUyRmNsaWVudHMlMkZpbi1leGNsdXNpdmUtbmV4dC1nZW5lcmF0aW9uLWJyYW5kcyUyRiUyMiUzRSUzQ2RpdiUzRSUyQiUzQyUyRmRpdiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

In exclusive<\/div>\n

THE NEXT GENERATION BRANDS MUST WIN THE BATTLE<\/h3>\n
\n
The future of fashion and lifestyle is in the hands of the next generation brands and reminds us that the world needs brave proposals full of talent, awareness and love.<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”clientes-col-der”][vc_row_inner content_aligment=”center” el_class=”cliente-bloque-noticia”][vc_column_inner][vc_single_image image=”5747″ img_size=”full” onclick=”custom_link” el_id=”imagen2″ link=”https:\/\/doctorahopes.com\/en\/clients\/in-exclusive-i-am-sustainable-and-i-am-chic\/”][vc_raw_html el_class=”plus negro” el_id=”boton2″]PGEgaHJlZj0iaHR0cHM6Ly9kb2N0b3JhaG9wZXMuY29tL2VuL2NsaWVudHMvaW4tZXhjbHVzaXZlLWktYW0tc3VzdGFpbmFibGUtYW5kLWktYW0tY2hpYy8iPjxkaXY+KzwvZGl2PjwvYT4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_aligment=”center”][vc_column_inner][vc_column_text]<\/p>\n

In exclusive<\/div>\n

\u201cI AM SUSTAINABLE AND I AM CHIC\u201d: THE CHALLENGE FOR THE SECTOR TO ESTABLISH ITSELF IN A CONSCIOUS INDUSTRY WITH SUSTAINABLE CULTURE.<\/h3>\n
\n
How to overturn clich\u00e9s? or, how should brands with sustainable culture defend their aesthetic and hedonistic attributes?<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-2″ css=”.vc_custom_1633535347754{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

Sectors<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1636746427224{background-color: #f4f4f6 !important;}” el_class=”textos-cliente textos-cliente-sectores”][vc_column][vc_column_text]<\/p>\n

THESE ARE THE AGENTS FOR CHANGE<\/h4>\n
Discover all the sectors we push to generate social impact.<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” el_class=”fila-banners fila-banners-clientes”][vc_column width=”1\/3″]\n

\n\t
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\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable fashion\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
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\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable beauty\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/3″]\n
\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"banner\n\t\t\t\t <\/a> \t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t <\/a> \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial lifestyle\t\t\t\t\t\t\t\t <\/a> \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633639092271{background-color: #78a2d1 !important;}” el_class=”fila-te-interesa fila-te-interesa-exclusiva”][vc_column][vc_row_inner el_class=”fila-titular-home fila-titular-clientes-3″][vc_column_inner][vc_column_text]<\/p>\n

Brands with DRA.H\u00d6PE\u2019S seal<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”conseguir-el-sello”][vc_column_inner el_class=”col-b1″ width=”1\/4″][vc_single_image image=”5637″ img_size=”full” alignment=”center” onclick=”custom_link” el_class=”imagen-sello” link=”https:%2F%2Fdoctorahopes.com%2Fclientes%2Fmarcas-con-sello%2F|”][\/vc_column_inner][vc_column_inner el_class=”col-b2″ width=”3\/4″][vc_column_text]<\/p>\n

IF YOU ARE A CONSCIOUS BRAND AND WISH FOR DRA.H\u00d6PE\u2019S TO JOIN YOUR TEAM, FIND OUT HOW TO OBTAIN THE SEAL HERE,
\nAND LET\u2019S START WORKING!<\/div>\n
Discover what DRA.H\u00d6PE\u2019S seal is and the 5 keys to obtaining it.<\/div>\n

[\/vc_column_text]\n Read +<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”fila-titular-home fila-titular-clientes-3″ css=”.vc_custom_1633548165017{background-color: #f4f4f6 !important;}”][vc_column][vc_column_text]<\/p>\n

Diagnosis and action corners<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”fila-corners-movimiento”][vc_column][vc_single_image image=”5721″ img_size=”full” onclick=”custom_link” link=”https:\/\/doctorahopes.com\/en\/branding#corners”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633616586996{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1632509907589{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f4d07f !important;}” el_class=”fila-news-home fila-news-servicios”][vc_column width=”3\/5″][vc_column_text]<\/p>\n

LET\u2019S START AT THE BEGINNING<\/p>\n

Are you a brand or are you considering creating your own business based on sustainable culture?<\/p>\n

Contact with DRA.H\u00d6PE\u2019S and begin to build an inspiring future for your business, and for the world.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/5″ el_class=”boton-news-container”]\n CONTACT NOW<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640714345941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_raw_html]JTVCaW5zdGFncmFtLWZlZWQlMjBmZWVkJTNEMSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row content_aligment=”center” css=”.vc_custom_1635272948419{background-image: url(https:\/\/doctorahopes.com\/wp-content\/uploads\/2021\/10\/foto_enexclusiva_opacitat-scaled.jpg?id=3751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cabecera-servicios cabecera-clientes”][vc_column][vc_single_image image=”5605″ img_size=”full” alignment=”center”][vc_column_text el_class=”texto-cabecera-servicios”] NEXT GENERATION BRANDS We have exclusivity for sustainable brands with values, which we call: Next generation brands [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1633514075466{background-color: #f4f4f6 !important;}”][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1631730876171{background-color: #f4f4f6 !important;}” el_id=”containerBackground2″][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_mi_skip_tracking":false},"yoast_head":"\nIN EXCLUSIVE | DRA.H\u00d6PE’S – Long live fashion, beauty and lifestyle<\/title>\n<meta name=\"description\" content=\"Next generation brands. 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